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李沁春晚穿的是非遗花罗
Xin Lang Cai Jing· 2026-02-16 17:15
【#李沁春晚穿的是非遗花罗#】#李沁把中国传统花纹穿身上了#总台马年春晚舞台上,歌咏创意秀《贺 花神》由@演员宁理 @胡兵 @刘钧 、祖峰、@余皑磊 @王阳0313 @秦岚 @Mr_刘学义 @唐诗逸Sy @ 李沁 @李云霄-lyx @-王楚然-等演绎,以"花"为意象,打造视觉盛景,不少网友留言"每一帧都好美 啊"。#春晚# #李沁[超话]# @扬子晚报 记者了解到,此次李沁化身桂花神李清照,身穿非遗花罗亮相。 祖峰饰演蜀葵花神徐渭,一袭明制道袍,梅莲相映。设计师张婷告诉@扬子晚报 记者,为李沁设计的 李清照造型选用了宋代常见的长褙子、短衫、长裙多件套搭配。外层褙子选择了一款常州博物馆藏南宋 缠枝牡丹月桂纹,缘边刺绣设计参考黄昇墓出土彩绘梅兰芦雁花边,加入桂花元素,裙身纹样参考宋代 桂花纹银盘上的折枝桂花纹定制,参考宋代抹胸改良设计了一款配色娇嫩的抹胸,纹样选用南宋赵伯澐 墓出土莲花纹。祖峰扮演的蜀葵花神徐渭是明代著名文学家,因此选择了道袍搭配飘巾和方履,形制参 考孔府藏明代道袍,面料选择了暗花罗,衣身花型为明代典型的缠枝莲花纹,护领部分则用同材质的暗 花折枝梅花纹表现。(记者 张楠) ...
2025年女士内衣行业营销趋势洞察报告-集瓜数据
Sou Hu Cai Jing· 2025-06-16 10:57
Group 1 - The global women's lingerie market is expected to exceed $44.2 billion by 2025, with China's market growth rate recovering to 7%-8%, making it a global growth engine [5][13][21] - E-commerce sales of women's lingerie have increased by 44.75% year-on-year, with strong demand for core categories such as bras and strapless bras [5][15][21] - The primary consumer demographic is aged 18-35, focusing on comfort and materials like ice silk and silk, with a shift towards refined functional demands such as "seamless," "gathering," and "breathable" [5][18][33] Group 2 - Douyin remains the dominant platform in social media e-commerce, accounting for over 60% of sales, while Xiaohongshu has shown a 120% year-on-year growth [6][26][28] - The brand "Herbal Initial Color" has effectively utilized 32 matrix accounts, achieving over 75% of sales from its flagship store, with a single-day sales record exceeding 100 million [6][28] - The number of tail KOLs has increased by 55.34%, indicating a growing trend in influencer marketing across platforms [6][31] Group 3 - The number of live streaming sessions has increased by 27.89%, with a 14.56% rise in the number of brands and a 12.93% increase in products sold, reflecting a vibrant market [21][23] - The market concentration has decreased compared to 2024, suggesting potential adjustments in the competitive landscape among leading brands [23][26] - The average transaction price for women's lingerie is approximately 85.87 yuan, with significant sales growth in the 50-100 yuan price range, indicating a dual pursuit of cost-effectiveness and functionality by consumers [33][34]
4月13日晚8点京东内衣节开启 跨店每满200减60、内衣不止5折
Zhong Jin Zai Xian· 2025-04-14 08:42
Core Points - JD.com has launched its lingerie festival from April 13 to April 21, featuring discounts of over 50% and cross-store promotions [1][13] - The festival includes popular brands such as Bananain, ubras, and Victoria's Secret, offering a variety of products including camisoles, vests, and stockings [1][3] Group 1 - The lingerie festival offers a discount of over 50% and a promotion of 60 yuan off for every 200 yuan spent [1] - Consumers can receive surprise gifts such as flower exchange cards and plush toys with their purchases during the festival [13] - The event encourages consumers to explore spring outfit ideas with stylish lingerie options [1][13] Group 2 - Featured products include the Bananain soft support bra with patented design for 3D gathering effect and ubras lace bras for comfort and style [5][7] - The festival highlights versatile items that can be worn both as innerwear and outerwear, catering to various fashion preferences [7][9] - The promotion aims to create a romantic spring atmosphere, appealing to consumers' desire for stylish and comfortable lingerie [9][11]