Core Insights - The launch of Lakala's new digital operation platform, Qingcheng Cloud, at the 49th Guangzhou International Catering Franchise Exhibition highlights its comprehensive capabilities in smart cash registers, smart restaurants, membership operations, and supply chain management, positioning itself as a key player in the digital transformation of the catering industry [1][3]. Industry Overview - The Chinese catering industry has been experiencing rapid growth, with projected revenues exceeding 5.6 trillion yuan in 2024 and expected to continue rising in 2025 [3]. - Despite this growth, catering enterprises face challenges such as rising raw material and labor costs, increased management complexity, and insufficient operational efficiency, necessitating a shift towards digital solutions to enhance cost-effectiveness and operational efficiency [3]. Qingcheng Cloud Features - Qingcheng Cloud offers a comprehensive solution for catering businesses, covering the entire chain from customer flow introduction to supply assurance, creating a three-dimensional intelligent ecosystem that includes user consumption, operational management, and ingredient supply [3]. - The platform showcases four core systems: efficient payment and integrated ordering and membership management through smart cash registers; immersive smart restaurant experiences with self-service ordering and contactless payments; a data-driven membership growth platform for precise marketing; and a digital supply chain management system that supports procurement, inventory, and collaboration [3][5]. Strategic Importance - The introduction of Qingcheng Cloud represents a significant step in Lakala's digital strategy, expanding its capabilities from payment services to comprehensive industry solutions, thereby enhancing resilience and growth potential for catering businesses of various sizes [5][6]. - In the digital economy, data is a valuable asset for catering enterprises, and Qingcheng Cloud not only records operational data but also transforms it into actionable insights for decision-making and growth [5]. Future Outlook - Lakala aims to collaborate with more partners to assist various catering sectors, including tea, fast food, and formal dining, in improving quality, reducing costs, and increasing efficiency, ensuring sustainable growth through technology [6].