Workflow
拉夏贝尔旗下服装品牌
icon
Search documents
拉夏贝尔控股股东变更完成 广穗金控入主
Core Viewpoint - La Chapelle has announced that Hangzhou Jinsui Fenghua Enterprise Management Partnership has become its controlling shareholder, which is expected to enhance the company's business capabilities through the new shareholder's resources and expertise [1][2]. Group 1: New Shareholder and Business Synergy - Hangzhou Jinsui Fenghua's managing partner is Guangsui Jintong Holdings, controlled by Wang Guoliang, which is known for its e-commerce operations [1]. - Guangsui E-commerce, a subsidiary of Guangsui Jintong, is a leading service provider in the industry, focusing on brand empowerment, distribution services, and supply chain integration [1]. - The new controlling shareholder is expected to gradually enhance La Chapelle's business through operational synergies, particularly in online sales channel development and resource sharing [1]. Group 2: Operational Improvements and Market Position - La Chapelle can leverage Guangsui E-commerce's extensive experience in e-commerce operations to optimize product planning, marketing, and online channel development [2]. - As a national women's clothing brand, La Chapelle still possesses significant commercial value and social influence, with over 12.63 million registered members and substantial followings on various social media platforms [2]. - The company aims to present a new brand image post-restructuring, setting a benchmark for transformation in the fast fashion industry in China [2].