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登顶美国应用商店购物类榜首!中国潮玩IP释放海外影响力
Yang Shi Wang· 2025-04-30 13:03
Group 1 - The core viewpoint is that Chinese潮玩 (trendy toys) brands are expanding internationally, becoming a new wave of consumer products that connect with young people globally [1][10]. - The潮玩 app has reached the top of the shopping category in the Apple App Store in the United States, continuing the trend of various Chinese shopping applications [9]. - The潮玩 industry has seen significant growth in overseas markets, with Bubble Mart reporting nearly 480% growth in Q1, making it a key driver of performance [5]. Group 2 -潮玩 products are gaining popularity in major international locations, such as Oxford Street in London and the Louvre in France, where long queues have been reported for both art and潮玩 purchases [4]. - The appeal of Chinese潮玩, particularly in the U.S., is partly attributed to the "blind box" sales model, which enhances the excitement of collecting and increases the popularity of unboxing videos [5][10]. - Despite rising prices due to tariff policies, consumer demand remains strong, with reports of overwhelming crowds in stores, indicating a robust market presence [7].