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一封感谢信与一张招财卡背后的“无界服务”
Chang Sha Wan Bao· 2025-12-25 14:32
Core Insights - The article highlights the commitment of China Merchants Bank's Changsha branch to provide "extreme service" by focusing on the needs of foreign clients and optimizing processes to enhance customer experience [1][3] - Two service stories illustrate the bank's dedication to "service without boundaries and care without barriers," showcasing its international service capabilities [1][3] Group 1: Customer Experience - A foreign client from the Philippines, referred to as Xiao Y, received efficient and attentive service while opening a local bank account, which included English-language support and thorough guidance [1][2] - Xiao Y expressed gratitude through a heartfelt thank-you letter, reflecting both trust in the bank and the effectiveness of its international service [1][2] Group 2: Entrepreneurial Support - A Spanish entrepreneur, Mr. P, experienced anxiety due to language barriers when opening a personal savings account, but was reassured by the bank's staff who provided one-on-one assistance and thoughtful details like refreshments [2] - The bank presented Mr. P with a "Fortune Card," symbolizing good wishes for his entrepreneurial journey in China, which reinforced his confidence in starting a business [2][3] Group 3: Service Philosophy - The bank aims to bridge communication gaps through professional capabilities and attentive details, ensuring that financial services transcend language and cultural barriers [3] - China Merchants Bank is committed to continuing its customer-centric approach, providing robust and efficient financial support for foreign individuals pursuing their dreams in China [3]