Core Insights - The recent "Pop Mart live streaming incident" has sparked discussions about the pricing of a 79 yuan blind box, raising questions about its value [1][2] - In the first half of 2025, Pop Mart is projected to generate revenue of 13.88 billion yuan, with a gross margin of 70.3%, significantly higher than Apple's 47% and nearly on par with Hermès [1] Group 1 - The high profitability of Pop Mart is accompanied by controversies regarding product quality control and pricing strategies [2] - The company is currently facing critical issues that need to be addressed, particularly in terms of product quality and pricing [2]

Core Viewpoint - The incident involving a live broadcast by Pop Mart has sparked significant public backlash due to comments made by staff regarding the pricing of a blind box product, which was perceived as inappropriate and insensitive [1][3]. Group 1: Incident Details - During a live stream, a staff member commented that the price of a blind box necklace at 79 yuan was "a bit expensive," which was followed by another staff member stating, "it's okay, someone will buy it" [1][3]. - The comments made during the live broadcast led to widespread criticism and discussions on social media platforms [3]. Group 2: Company Response - An internal source from Pop Mart confirmed that the company is conducting an urgent investigation into the incident [1]. - Despite the gravity of the situation, the company has stated that it will not terminate the employees involved in the live broadcast incident [1][3].

Core Points - A recent incident occurred during a live stream for Pop Mart, where a staff member commented that the price of a blind box necklace at 79 yuan was "a bit expensive," leading to public backlash [2][4] - The company is currently conducting an internal investigation regarding the incident but has stated that no employees involved will be dismissed [2][4] Summary by Sections Incident Details - During a live stream promoting a blind box necklace priced at 79 yuan, a staff member remarked that the price was "a bit... excessive," which was followed by another staff member saying, "It's okay, someone will buy it" [4] - This exchange was broadcast live and sparked significant public criticism [4] Company Response - Following the incident, there were reports that the two involved staff members had been dismissed, along with accountability measures for related departments [4] - However, an internal source from Pop Mart confirmed that while the incident is under investigation, the employees involved will not be terminated [2]