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周大福回应“一口价”金饰涨价 消费者偏向“小而美”款式
Shen Zhen Shang Bao· 2025-03-25 09:18
Core Viewpoint - The rising international gold prices have led to significant price increases in gold jewelry, with brands like Chow Tai Fook adjusting their prices and consumers showing a preference for smaller, more stylish pieces [1][2]. Group 1: Price Adjustments and Consumer Preferences - Chow Tai Fook announced that it will adjust the prices of some products within March, with certain styles increasing by over 1,000 yuan [1]. - The trend among consumers is shifting towards "small and beautiful" gold jewelry, as many are opting for smaller weights due to high gold prices [2]. - Other brands, such as Lao Pu Gold, have also raised their prices, with increases ranging from 5% to 12% for popular styles [1]. Group 2: Market Trends and Sales Growth - The demand for gold recovery services has surged, with many customers, including long-term investors, seeking to sell their gold assets amid rising prices [2]. - The sales of gold jewelry have positively impacted company performance, with Lao Pu Gold projecting a net profit of approximately 1.4 to 1.5 billion yuan for 2024, representing a year-on-year increase of about 236% to 260% [3]. - Hunan Gold expects a net profit of 783 million to 929 million yuan for 2024, with a year-on-year growth rate of 60% to 90%, driven by increased sales prices of gold and antimony products [3].