Core Viewpoint - The company is actively enhancing financial support for consumer spending in Taizhou, aligning with national policies to stimulate domestic demand and consumption, thereby injecting strong momentum into local economic growth [1][4]. Group 1: Financial Performance - As of the end of June, the company's personal consumption loans increased by 219 million yuan since the beginning of the year, leading the market share among peers [1]. - In the automotive sector, the company facilitated 230 million yuan in car installment transactions in the first half of the year, becoming a key financial force driving local consumption growth [1]. Group 2: Consumer Activation Strategies - The company focuses on core consumer areas such as home appliances, automobiles, and home decoration, creating a "Bank + Scenario" ecosystem [2]. - An exclusive five-year interest-free installment plan for new energy vehicles was launched, significantly increasing the sales proportion of new energy vehicles to 43.6% [2]. - The company partnered with major retailers to offer a "0 down payment, 3 months interest-free" home appliance installment plan, combined with a 10% government subsidy, resulting in a 25% year-on-year increase in average transaction value [2]. - A one-stop "old-for-new" service was introduced, optimizing the entire process of old appliance valuation, installment payment, and subsidy redemption, serving over 1,300 customers [2]. Group 3: Digital Empowerment - The company leverages financial technology to bridge online and offline consumption barriers, enhancing service convenience and stimulating new consumer enthusiasm [3]. - Online, the company integrated an installment payment option with Alipay, allowing for "one-click installment" for Taobao shopping [3]. - Offline, the company innovatively operated its "CCB Life App," integrating local government consumption vouchers with installment functions, enabling seamless transactions for consumers [3]. - In the first half of the year, online installment transaction volume surged by 40% year-on-year, with digital services effectively penetrating high-frequency consumption scenarios such as dining and retail [3]. - A flexible consumer loan product was introduced, allowing for monthly interest payments and on-demand borrowing, with credit limits raised to 500,000 yuan for high-quality customers [3]. Group 4: Collaborative Efforts - The company actively integrates into local economic development, aligning with provincial and municipal "New Consumption" policies and deepening cooperation with government and enterprises [4]. - Joint promotional activities with the municipal commerce bureau and key merchants resulted in over 2.6 billion yuan in stimulated consumption transactions [4]. - The company launched special credit card offers for overseas consumption and exclusive discounts for movies, enhancing the quality of consumer experiences [4]. - Future plans include focusing on emerging consumption trends such as county-level consumption, the silver economy, and green consumption, while exploring innovative financial products tailored to local needs [4].