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智能客户服务占比提升至 78%!新华保险多维发力构建 “数智” 核心竞争力
Cai Jing Wang· 2025-11-27 02:59
Core Insights - The core viewpoint of the articles emphasizes the significant advancements made by Xinhua Insurance in its digital transformation and AI integration, which have become central to its strategic development, enhancing customer service and operational efficiency [1][2][3]. Group 1: Digital Transformation Achievements - Xinhua Insurance has achieved a 78% share of intelligent customer service by mid-2025, reflecting the effectiveness of its digital transformation efforts [3]. - The company has provided over 53.1 billion yuan in insurance coverage to online clients through its internet insurance business, showcasing the scale of its digital operations [2]. - The investment balance in digital financial enterprises, including AI and cloud computing, reached approximately 4.5 billion yuan, marking a year-on-year increase of 93.8% [2]. Group 2: Intelligent Service Enhancements - The launch of the "Zhi Duo Xin" intelligent navigation feature in the "Zhang Shang Xinhua" app addresses over 10,000 common queries, improving customer interaction [3]. - The "Air Counter" service allows for the online processing of over 50 types of preservation services, serving more than 8,000 customers and completing over 10,000 transactions [3]. - The real-time payout ratio for claims has improved by over 10 percentage points, enhancing customer satisfaction [3]. Group 3: Technological Innovations - Xinhua Insurance has completed the private deployment of the DeepSeek large model, significantly enhancing its computational capabilities [4]. - The internet intermediary AI assistant provides 24/7 online support with an accuracy rate exceeding 95%, demonstrating the effectiveness of its AI applications [4]. - The company has introduced a new home care intelligent hardware solution that integrates large models and IoT technology [4]. Group 4: Strategic Foundations for Digital Transformation - The company has upgraded its information network, achieving nearly a tenfold increase in data transmission speed and reducing operational costs by over 10% [5]. - The "Xin Intelligent" system, built around a data middle platform, supports marketing teams with comprehensive digital tools, enhancing customer management and performance tracking [6]. - Xinhua Insurance has invested nearly 4.5 billion yuan in research and development during the 14th Five-Year Plan period to bolster its digital capabilities [7]. Group 5: Future Outlook - The company plans to invest no less than 3 billion yuan in the next three to five years to implement its "AI+" strategy, focusing on further advancements in AI and big data [7]. - Xinhua Insurance aims to continue leveraging technology to deepen its digital transformation, providing smarter, more convenient, and secure insurance services for customers [7].