Core Insights - The evolution of Liu Zhou's night market from traditional offerings to a diverse culinary landscape reflects a significant transformation in local dining culture [1][13] - The rise of new food items, particularly the螺蛳鸭脚煲, showcases the blending of traditional flavors with modern culinary trends, capturing consumer interest [2][4] Industry Trends - The night market has transitioned from a focus on traditional dishes like螺蛳粉 and grilled fish to a more varied selection that includes innovative items like炒冰 and 螺蛳鸭脚煲, indicating a shift towards a "new food era" [1][2] - The emergence of the "night market golden triangle" consisting of grilled skewers, colorful ice desserts, and螺蛳粉 highlights the diversification of night market offerings [2] Company Development - The brand掌小鸭, founded in 2013, exemplifies the growth of local dining establishments, achieving recognition and expanding its footprint significantly within a few years [4][7] -掌小鸭's commitment to quality and innovation has led to the establishment of a modern supply chain and production facility, enhancing its ability to deliver consistent and high-quality products [7][8] Market Expansion -掌小鸭's strategic focus on standardizing the螺蛳鸭脚煲 has allowed it to transcend regional boundaries, making it accessible to a broader audience [8][10] - The brand's adaptation to consumer demands for convenient meal options, such as pre-packaged versions of its dishes, aligns with the growing trend of home cooking and convenience [10][12] Consumer Preferences - There is an increasing consumer demand for experiences that replicate dining out at home, which has influenced the development of products like掌小鸭's pre-packaged meals [12] - The integration of various culinary styles, including creative螺蛳粉 and new dessert options, contributes to a rich and diverse night food ecosystem in Liu Zhou [12]