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争做“露营搭子” 食品企业掘金万亿市场
Xiao Fei Ri Bao Wang· 2025-07-10 03:20
Core Insights - The camping economy in China is experiencing significant growth, with the core market size expected to reach 2,483.2 billion yuan in 2023 and projected to grow to 4,879.8 billion yuan by 2030 [2] - The rise in camping activities has led to a surge in demand for ready-to-eat foods, pre-prepared dishes, and barbecue ingredients, with 53.8% of campers primarily engaging in barbecuing and picnicking [2][3] - Companies are innovating their product offerings to cater to the camping trend, including outdoor dining products and delivery services, with major retailers launching "camping packages" that include various ready-to-eat items [2][3] Industry Trends - The camping economy is expanding not only in terms of market size but also in the variety of food products available, with a notable increase in the development of pre-prepared meals and self-heating foods [2] - Businesses are enhancing consumer experiences by establishing physical locations at popular camping sites, creating a dual consumption model that combines online convenience with immersive offline experiences [3] - Local enterprises are leveraging regional characteristics to create competitive advantages, exemplified by unique dining experiences that integrate local culture and social activities [3]
9000万订单背后的“质价比”突围战
Mei Ri Shang Bao· 2025-07-08 22:17
展区人流络绎不绝 商报讯(记者沈艳)当云南高海拔咖啡豆的醇厚、新疆"五红茶"的甘甜、山西竹节面的劲道与杭州龙井茶 的豆香、片儿川的鲜灵、定胜糕的绵密在钱塘江畔相遇,一场跨越山海的风味对话就此展开。 日前,2025杭州酒店餐饮业博览会暨杭州国际食品餐饮博览会在杭州国际博览中心举行——作为"中华 美食荟"年度活动首次落地杭州,这场以"创新发展,赋能食餐"为主题的盛会,吸引全国各省市地区及 香港地区等约400家企业参展。活动现场打造了预制菜、海鲜、火锅等全产业链的展品矩阵,三天吸引 20619人次专业观众,斩获9000万元合同意向额,这不仅成为长三角餐饮产业高质量发展的风向标,更 以"美食+文化+科技"的融合创新,为区域经济一体化注入新动能。 对口地区"潮品"出圈 让"田园到餐桌"的智慧闭环化为现实 展会期间,预制菜、智能冷链配送、环保包装等创新成果集中亮相。值得注意的是,预制菜展区成为人 气焦点,众多预制菜齐聚一堂,通过精准控温锁鲜、微波复热还原等标准化工艺,搭配可降解环保包 装,实现"餐厅级美味家庭化"的突破性体验。浙江省餐饮行业协会会长沈坚指出:"预制菜正从'简单加 热'的刻板印象,迈向全产业链生态升级。标准 ...
全国乡村大市场启动 黔货出山加速度
Jiang Nan Shi Bao· 2025-07-04 03:26
7月1日,"全国乡村大市场"暨未来鑫生活平台在遵义市汇川区团泽镇梦润集团总部正式启动。此次活动 采用线上线下(300959)联动的创新模式,全力打造乡村特色产品展销平台,助力乡村振兴,推动"黔 货出山"。 活动现场,团泽镇副镇长管横霄满怀激情地表示:"乡村振兴,产业兴旺是关键。此次活动为我们搭建 了绝佳平台,将有力推动乡村特色产业发展,促进城乡资源高效流动。我们团泽镇将全力支持,以实际 行动助力活动圆满成功,为乡村振兴注入强大动力。" 活动现场福利多多,依托未来鑫生活平台,面向市民定向发放5万元现金消费红包,可即时用于平台消 费。消费补贴还可参与抽奖,赢取乡村特色大礼包与文旅体验券。同时,活动通过直播带货、短视频推 广、现场打卡等多元化形式,展示商家特色产品与服务,提升乡村品牌的知晓度与影响力。 "未来鑫生活平台致力于乡村振兴,通过扶持各地农特产品、赋能实体商家,拉动消费带动经济发展。 后续还计划在城市综合体周边持续开展此类活动,活动周期为7天至20天,用实实在在的优惠激发消费 潜力。" 梦润集团执行总裁、未来鑫生活总顾问王大嘴介绍道。 据了解,此次活动预计首期带动500家数字店铺入驻,拉动消费2000万元。 ...
去年闭店926家,今年再开1000家!巴比食品靠什么突围
Nan Fang Du Shi Bao· 2025-06-16 07:14
近日,"包子第一股"巴比食品举办一季度业绩说明会,针对门店收入下滑、闭店率高、是否降价等回答 了投资者的提问。巴比食品透露,今年其计划新开门店1000家,同时将积极推进投资并购项目落地,不 断提升市场占有率。 今年第一季度,巴比食品营收同比增长4.45%至3.70亿元,净利润同比下滑6.13%至0.37亿元。针对一季 度净利润下滑,巴比食品归因为其投资的东鹏饮料股票波动所致。 在整体收入保持增长下,巴比食品的隐忧已显现。其主要依靠加盟店售卖包点,但是在门店数增加的同 时去年其来自加盟店的收入下跌。2024年,其来自加盟店收入同比下跌0.42%至12.46亿元,该渠道占其 总收入的比例为74.57%;其直营店收入同比下跌了22.83%至2101.95万元,占收入比例为1.26%;其团餐 销售收入同比增长了15.31%至3.80亿元,占收入比例为22.74%。 巴比食品加盟店关闭数大幅增长,很重要的原因是其加盟店的单店收入出现下滑。2022年-2024年,其 加盟店的平均收入分别为25.45万元、24.82万元、24.23万元。 过去三年,巴比食品每年的开店数都保持在千家以上,与此同时,其闭店数在大幅增加。尽管去 ...
掌小鸭螺蛳鸭脚煲:柳州宵夜江湖的新“食”尚
Zhong Guo Shi Pin Wang· 2025-06-10 07:58
Core Insights - The evolution of Liu Zhou's night market from traditional offerings to a diverse culinary landscape reflects a significant transformation in local dining culture [1][13] - The rise of new food items, particularly the螺蛳鸭脚煲, showcases the blending of traditional flavors with modern culinary trends, capturing consumer interest [2][4] Industry Trends - The night market has transitioned from a focus on traditional dishes like螺蛳粉 and grilled fish to a more varied selection that includes innovative items like炒冰 and 螺蛳鸭脚煲, indicating a shift towards a "new food era" [1][2] - The emergence of the "night market golden triangle" consisting of grilled skewers, colorful ice desserts, and螺蛳粉 highlights the diversification of night market offerings [2] Company Development - The brand掌小鸭, founded in 2013, exemplifies the growth of local dining establishments, achieving recognition and expanding its footprint significantly within a few years [4][7] -掌小鸭's commitment to quality and innovation has led to the establishment of a modern supply chain and production facility, enhancing its ability to deliver consistent and high-quality products [7][8] Market Expansion -掌小鸭's strategic focus on standardizing the螺蛳鸭脚煲 has allowed it to transcend regional boundaries, making it accessible to a broader audience [8][10] - The brand's adaptation to consumer demands for convenient meal options, such as pre-packaged versions of its dishes, aligns with the growing trend of home cooking and convenience [10][12] Consumer Preferences - There is an increasing consumer demand for experiences that replicate dining out at home, which has influenced the development of products like掌小鸭's pre-packaged meals [12] - The integration of various culinary styles, including creative螺蛳粉 and new dessert options, contributes to a rich and diverse night food ecosystem in Liu Zhou [12]
“带着潼关味道走遍全国”
Shan Xi Ri Bao· 2025-06-07 23:55
Core Viewpoint - The establishment of the Tongguan County Roujiamo Industry College aims to address the challenges faced by the Roujiamo industry, including the need for skilled talent and the preservation of traditional techniques while meeting modern production demands [2][3]. Industry Development - The Roujiamo industry in Tongguan County has developed into a distinctive sector with an annual output value of 1 billion yuan, creating over 20,000 jobs and exporting products to 21 countries and regions [2]. - The industry faces challenges such as the difficulty in standardizing traditional techniques and a shortage of management talent as the scale of production increases [2][3]. Educational Initiatives - The Tongguan County Roujiamo Industry College was established through collaboration between local educational and governmental bodies, focusing on a curriculum that combines traditional skills with modern business practices [2][3]. - The college aims to cultivate not just skilled artisans but also innovative and management-savvy professionals to meet industry needs [3][4]. Practical Training - The college incorporates hands-on training with local intangible cultural heritage representatives to ensure the preservation of traditional Roujiamo-making techniques [3]. - Students learn about digital marketing, chain management, and food safety, aligning their education with market demands [4]. Collaboration with Industry - The college collaborates with leading companies in the industry to integrate real-world operational data and customer feedback into the curriculum, enhancing the relevance of the training [4]. - The partnership aims to address the urgent demand for professionals who are proficient in both traditional techniques and modern management concepts [4]. Community Engagement - The college also offers skill training programs for the community, with 190 individuals successfully completing training and many finding employment or starting their own businesses [4]. - Local authorities are actively promoting the "Tongguan Roujiamo" brand, aiming to expand its recognition across the country [4].
老字号上新节令美食 覆盖端午假期多元消费场景
Bei Jing Shang Bao· 2025-06-02 10:43
北京稻香村同期推出的还有五毒饼、状元饼礼盒,五毒饼承袭"驱五毒"的民俗智慧,状元饼则融合"一 举高中"的吉祥寓意,均以传统美食为载体,展现着传统习俗中的文化魅力。 节令美食收到消费者关注。今年端午节,北京稻香村的除了有风味多样的粽子和礼盒外,还推出了"龙 舟竞渡"糕点等多款端午限定产品。据悉,今年端午节前夕,北京稻香村共推出9种口味的袋装粽子,既 有小枣、豆沙、鲜肉等经典风味,也有两款全新口味的粽子上市。新口味为"京酱肉丝"馅料,将菜肴与 粽子创新结合,在第十九届中国粽子文化节全国粽子技艺大赛中荣获"粽子产品特等奖";另一款五色粽 子则将端午节佩戴"五色丝线"的习俗融入粽子当中,用五种不同颜色的米,拼接出端午节里的民俗文 化。 另外,北京鸿宾楼、烤肉宛、烤肉季、曲园酒楼等多家老字号餐饮门店坚持粽子现制现售,保持传统 的"鲜粽"特点。北京稻香村在十余家门店推出了热食鲜粽,粽叶的清香混合着糯米的甜香,吸引了不少 顾客排队选购。 北京商报讯(记者 王维祎)老字号品牌在传统节日中,显得更加出彩。6月2日,北京商报记者从北京 市商务局了解到,端午假期老字号特色餐饮备受青睐,北京市重点监测的曲园酒楼、庆丰包子销售额同 比 ...
桂平市“八桂食安”桂姐姐志愿服务守护校园食品安全
Zhong Guo Shi Pin Wang· 2025-05-28 05:32
随后,桂姐姐志愿者结合近期消费热点,来到教室通过播放图文并茂的幻灯片、食品安全知识竞答、发 放"你点我检"调查问卷等多种形式与学生互动交流,了解学生对食品安全熟悉程度,有针对性地详细讲 解了"垃圾"食品及其危害性,倡导学生培养良好的食品安全习惯,制止餐饮浪费,全面提高学生食品安 全知识水平。活动现场还发放了儿童节饮食消费提示,让进一步学生深刻认识到食品安全的重要性,引 导他们在日常生活中多选择健康食品,加强自我保护。 下一步,桂平市"八桂食安"桂姐姐志愿服务队将继续不定时组织家长代表、熟悉食品安全知识的专家志 愿者随机监督抽查学校食品安全情况,倡导社会各方参与食品安全治理,共同维护学校食品安全,切实 提高人民群众对食品安全满意度、安全感。(撰稿人:谭文虎) 为严格监管学校食品安全,进一步提高学校师生的食品安全意识,在"六一"国际儿童节来临之际,桂平 市"八桂食安"桂姐姐志愿服务队联合市妇联,走进桂平市逸夫实验小学,开展随机检查小学食堂和食品 安全宣传活动。 5月27日上午,桂平市"八桂食安"桂姐姐志愿服务队、市妇联、家长代表一行首先对桂平市逸夫实验小 学食堂进行了突击检查,来到学校食堂办公室,查看当天食谱,了 ...
“建德味道”产业链联合党委成立
Hang Zhou Ri Bao· 2025-04-30 03:08
Core Insights - The "JianDe Tofu Bun" has gained popularity through live streaming, with the owner, A Run, achieving over 5,000 followers and selling out 800 buns in 2 hours during live sessions [1] - JianDe's "Red Collar Business Circle" has successfully incubated the "Zizai Gongfu Stall" concept, promoting local entrepreneurship and community engagement [1] Group 1: Economic Development Initiatives - JianDe Town has established a "Party Building + Business Circle + Common Prosperity" ecosystem, focusing on four aspects: Party leadership, local tourism, vibrant creativity, and cultural heritage [1] - The "JianDe Flavor" industry chain joint party committee was recently unveiled, aiming to enhance collaboration among various sectors including agriculture, dining, logistics, and e-commerce [2] Group 2: Strategic Actions and Goals - The launch of nine major actions to boost consumption across key areas such as modern commerce, influencer cultivation, and brand licensing is intended to create a new consumption ecosystem in JianDe [2] - The "Three Hundred" development initiative aims to establish a comprehensive ecosystem from production to consumption, targeting 100 flavor enterprises with a combined output value of 10 billion, 100 workshops providing employment for 10,000 people, and 100 stores featuring 100 popular products [2] Group 3: Future Directions - JianDe City plans to deepen the "chain group party building" approach, enhancing mechanisms for shared resources and collaborative development to promote industry chain extension and consumption upgrades [2]