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《全民阅读促进条例》启航 掌阅科技凭内容与AI双引擎赋能“书香中国”建设
Quan Jing Wang· 2025-12-17 11:49
掌阅科技自2008年成立以来,秉持"让阅读价值无处不在"的使命,构建了覆盖C端用户与B端机构的双 轮驱动模式,形成了"个人阅读自由化、机构阅读体系化"的双轨服务格局,精准对接不同群体的多元化 阅读需求。在C端,掌阅科技依托掌阅App、得间小说App等核心产品,服务海量国内外用户,覆盖全 球150余个国家和地区,拥有丰富的数字图书资源,涵盖出版、原创文学、有声、漫画等多元品类。在 B端,"掌阅精选"作为专注机构服务的品质阅读品牌,已为全国近5000家党政机关、企事业单位、高 校、公共图书馆等提供定制化阅读解决方案,成为机构用户开展阅读推广的核心合作伙伴。阅读出海方 面,公司持续强化海外内容体系建构,打造符合当地文化背景的精品内容,不断提升内容质量,多维 度、多方向匹配不同国家与地区的用户人群,并围绕核心产品链路,持续优化用户体验。此次《条例》 的出台,既是对掌阅在数字阅读普及中"先行探路"成果的肯定,更激励其以技术优势与生态能力,成为 全民阅读法治化的深度践行者。 技术创新是掌阅科技赋能全民阅读的另一重要引擎。公司积极响应《条例》中"鼓励促进全民阅读的新 技术、新载体、新设施等开发与应用"的号召,充分利用自身在 ...
打造阅读新空间 激活消费新动能
Xin Hua She· 2025-04-23 21:19
Group 1 - The core idea of the articles emphasizes the transformation of the reading market through AI empowerment and the development of diverse bookstore models, which stimulate consumer spending and enhance the reading experience [1][2][4][8] - The digital reading market in China is projected to reach a total revenue of 66.141 billion yuan in 2024, with a year-on-year growth of 16.65%. The mass reading market is expected to be 48.885 billion yuan, with audio reading at 12.370 billion yuan, and professional reading at 4.886 billion yuan, reflecting growth rates of 20.07%, 6.32%, and 12.27% respectively [3] - The "bookstore+" model is gaining traction, combining various cultural consumption activities such as cafes, exhibitions, and children's play areas, which enhances the consumer experience and increases bookstore revenues [4][5][6] Group 2 - The 2025 Beijing Book Fair featured nearly 200 well-known publishers and over 500,000 new books, demonstrating the strong reading enthusiasm among the public, with significant sales recorded shortly after opening [7] - Traditional book markets are revitalizing, with events like the weekend used book market in Taiyuan attracting over 60,000 visitors during peak seasons, indicating a robust demand for reading materials [8] - The integration of digital reading, new bookstore formats, and book fairs is creating a more comfortable reading environment, showcasing the vast potential for future growth in the reading market [8]