Market Competition and Sales Performance - BYD has successfully surpassed Tesla to become the global leader in the pure electric vehicle (BEV) market during 2024-2025, with cumulative sales reaching 1.6059 million units by Q3 2025, compared to Tesla's 1.2179 million units, leading by nearly 388,000 units [1][2] - In Q3 2025, BYD's total sales were 396,300 units, a year-on-year decrease of 5.52%. The BEV sales were 205,000 units, up 24% year-on-year, while plug-in hybrid electric vehicle (PHEV) sales were 188,000 units, down 26% year-on-year, indicating strong performance in the BEV sector but significant pressure in the PHEV market [2] - BYD's price war strategy from 2023 to 2024 solidified its domestic market position but also compressed industry profits, leading to profitability pressures for many EV manufacturers, including BYD [3] Overseas Market Expansion and Competition - BYD achieved significant progress in overseas markets, with cumulative overseas sales of 630,728 units from January to August 2025, a year-on-year increase of 135.7%, accounting for 22% of total sales. In France, BYD's sales in September 2025 grew by 239.9% year-on-year [4] - Tesla's global sales in Q3 2025 were 497,100 units, with a quarter-on-quarter growth of 29.4%, but its sales growth in the Chinese market has noticeably slowed [4] Supply Chain Management and Cost Control - BYD demonstrates strong autonomy and flexibility in supply chain management, with a vertically integrated supply chain covering all manufacturing stages, allowing effective cost control and rapid market response [5] - Tesla relies on a global supply chain, particularly in China, where it announced importing components for production, indicating adjustments to its supply chain strategy amid trade tensions [6] Technology Transformation and Commercialization Process - BYD leads in technology R&D, with its "Heavenly Eye" driver assistance system installed in over 1.4 million vehicles, and has launched innovative technologies like the Super e-platform [8] - However, BYD faces challenges in converting R&D outcomes into revenue, which could allow competitors to erode its technological advantages [8] Brand Management and Market Recognition - BYD's brand management has evolved from a "cost-performance" approach to a "premium" transformation, utilizing multiple brand matrices to target different consumer groups [11] - In overseas markets, BYD employs a brand stratification strategy, enhancing its global brand influence [11] Summary and Outlook - BYD has established itself as the leader in the global pure electric vehicle market during 2024-2025, with notable advancements in technology transformation, brand management, and overseas market expansion. However, it faces challenges such as protecting technological barriers, declining PHEV market share, and ensuring sustainable overseas expansion [12][13]