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直击进博会 捷豹路虎八赴“进博之约” 彰显深耕中国市场长期承诺
Zhong Guo Jing Ying Bao· 2025-11-08 05:24
Core Viewpoint - The 8th China International Import Expo (CIIE) opened in Shanghai, showcasing Jaguar Land Rover as the first British automotive company to participate for eight consecutive years, emphasizing the importance of the expo in promoting cooperation and value creation between China and foreign enterprises [1][3]. Group 1: Company Development and Strategy - Jaguar Land Rover has been operating in China for 15 years, integrating British luxury into the Chinese market and gaining the trust of over 1.6 million users [3][7]. - The company aims to enhance its "In China, More China" strategy by focusing on localized research and development, customized product experiences, and differentiated service systems to meet diverse consumer expectations [7]. - Jaguar Land Rover plans to achieve full electrification of the Jaguar brand by 2026 and aims for net-zero carbon emissions across its supply chain by 2039 [6]. Group 2: Product Showcase and Innovation - At the CIIE, Jaguar Land Rover presented several significant models, including the new Land Rover Defender OCTA, which features a world-first 6D intelligent dynamic chassis [5]. - The company also showcased historical models, such as the Range Rover Royal Review Car, highlighting the cultural exchange between China and the UK [6]. - The immersive SV Bespoke experience allows customers to customize their vehicles from over 1.6 million combinations, reflecting the fusion of Chinese and British inspirations in modern luxury [6]. Group 3: Market Position and Recognition - Jaguar Land Rover has maintained its position as the top seller in the luxury SUV market priced above 700,000 yuan, with the Range Rover leading the segment priced above 1.5 million yuan for three consecutive years [7]. - The company received recognition as the luxury brand champion in six core studies by J.D. Power, including sales and after-sales service satisfaction [7]. Group 4: Corporate Social Responsibility - Since 2014, Jaguar Land Rover has partnered with the China Soong Ching Ling Foundation to establish the "Jaguar Land Rover China Youth Dream Fund," focusing on education, social care, and cultural exchange, with over 100 million yuan invested benefiting more than 700,000 youth [8][10]. - The company introduced the "Dream Shop" at the CIIE to engage broader social participation in its philanthropic efforts, promoting cultural exchange and youth welfare [8][10].