消息一出，部分豪车品牌火速开启应对措施：特斯拉闪电下调Model X起售价3万元精准"卡位"90万元起 征线下，捷豹路虎、梅赛德斯-奔驰、鸿蒙智行等品牌则宣布限时承担新增税费，以兜底政策争夺市场 份额。在此背景下，超豪华品牌车也迎来了一波"抢购潮"。 商报记者郭雨昕 7月20日起，新超豪华小汽车消费税政策正式实施，超豪华小汽车的消费税起征点由此前的130万元调低 至90万元(不含增值税)。这意味着，更多的豪华车型被列入征税范围，奔驰、宝马、保时捷等传统豪华 品牌首当其冲受到影响，部分国产新能源豪华车如仰望U8也被波及。 新政落地同一款车将多付十几万元 7月20日，捷豹路虎中国率先宣布，自7月20日起至7月31日，消费者在授权经销商处购买揽胜盛世版(标 准轴距和长轴距版)且开具零售发票，即可享受"豪车税全额补贴"特别政策，捷豹路虎将全额承担裸车 相关的新增消费税。 随后，奔驰也加入"兜底"行列。宣传海报显示，即日起至8月31日，购买梅赛德斯-迈巴赫S级轿车、梅 赛德斯-奔驰GLSSUV指定车型，可享限时尊享价，豪车消费税将由经销商全额承担。奔驰GLS官方指 导价为106万元-139.82万元，迈巴赫售价在146 ...

"这次新规没有设置太长的缓冲期，因此上周五开始前来看车的顾客特别多，我们销售人员都加班加 点，试驾车也都供不应求排满了。仅7月18日下午，我们门店就卖出了3辆新车，可谓新规前的狂欢。"7 月21日，江苏省南通保时捷中心销售人员张丽（化名）向《中国经营报》记者说道。 7月20日，超豪华汽车消费税（以下简称"豪车税"）新规正式执行，起征点从130万元下探至90万元。若 是换算为含税开票价格，受新规影响的是101.7万—146.9万元的新车。 为此，多家车企针对性地推出"兜底"政策。例如，捷豹路虎中国宣布，到7月31日为止，购买揽胜盛世 版以及路虎卫士90V8、110V8等指定车型，新增的裸车相关消费税将由捷豹路虎全额承担；尊界则为7 月19日前下定的用户，提供免税优惠。 起征点降40万元 7月17日，财政部、国家税务总局发布公告，自7月20日起，超豪华小汽车征收范围调整为"每辆零售价 格90万元（不含增值税）及以上的各种动力类型（含纯电动、燃料电池等动力类型）的乘用车和中轻型 商用客车"。 记者梳理发现，此前超豪华车消费税的起征点为零售价格130万元，如今起征点下降40万元至90万元。 若是换算为含税开票价格，受 ...

Core Viewpoint - The adjustment of the consumption tax policy for ultra-luxury cars in China, lowering the threshold from 1.3 million yuan to 900,000 yuan, is expected to significantly impact the market dynamics and pricing strategies of luxury car manufacturers [1][4]. Group 1: Market Reaction - Prior to the policy implementation, there was a surge in demand for ultra-luxury cars, with some dealerships reporting sales up to three times their usual volume [1]. - After the new tax regulation took effect, customer traffic in dealerships quickly returned to normal levels, indicating a short-lived buying frenzy [1]. Group 2: Tax Implications - The new consumption tax threshold means that only vehicles priced above 1.017 million yuan (including VAT) will incur the tax, affecting the pricing of many popular luxury models [2]. - The adjustment is expected to increase the purchase costs of several high-end models, with price increases ranging from 100,000 to 150,000 yuan for various vehicles [3]. Group 3: Market Structure Changes - The policy change reflects a significant shift in the automotive market, as the previous tax threshold no longer aligns with current vehicle pricing trends [4]. - The new tax structure aims to create a more equitable competitive environment between traditional fuel vehicles and new energy vehicles, while also benefiting the second-hand luxury car market by exempting it from the consumption tax [4]. Group 4: Company Strategies - In response to the tax changes, some car manufacturers have introduced "safety net" policies to mitigate the impact on consumers, such as covering the additional tax costs for purchases made within a specific timeframe [5]. - These strategies highlight the competitive pressures within the ultra-luxury car market and the need for companies to adapt quickly to regulatory changes [5].