听说了吗？豪车税的起征点下调到90万了！油电同权、豪华市场重塑，豪车税背后的政策深意你看懂了 吗？今天就来聊聊豪车税变化背后真正的利与弊。 ...

Group 1 - The new luxury car consumption tax policy has lowered the threshold from a retail price of 1.3 million yuan to 900,000 yuan, affecting various luxury car models including Porsche, Mercedes-Benz, and BMW [3][11][12] - Following the announcement of the new tax policy, there was a significant increase in inquiries and sales for luxury second-hand cars, with a reported 50% increase in consultations and a 30% rise in transaction volume [3][5] - Luxury brands are responding to the new tax by offering limited-time tax subsidies to encourage purchases, with brands like Jaguar Land Rover and Mercedes-Benz announcing full tax coverage for specific models [4][5] Group 2 - The second-hand luxury car market is experiencing a price increase, with some models seeing a rise of 50,000 to 90,000 yuan due to the new tax policy, making them more attractive as they are exempt from the new consumption tax [8][9] - The introduction of the new tax has led to a shift in consumer focus towards second-hand luxury cars, as buyers seek to avoid the additional costs associated with new luxury vehicles [7][10] - The new policy has also impacted the export of zero-kilometer luxury cars, increasing costs for foreign trade merchants and complicating the export process due to stricter regulations [9][10]

Core Viewpoint - The luxury car market has experienced a significant shift due to a new tax policy that lowers the consumption tax threshold for super luxury cars from 1.3 million yuan to 900,000 yuan, effective from July 20, 2023, leading to increased consumer urgency to purchase luxury vehicles before the tax takes effect [1][2][3]. Group 1: Tax Policy Impact - The new tax policy means that vehicles priced between 1.017 million yuan and 1.469 million yuan will now incur an additional luxury car tax, resulting in an estimated extra cost of 90,000 yuan for consumers purchasing luxury cars after the policy change [3][18]. - The luxury car tax has been in place since 2016, and the recent adjustment aims to include more vehicles that previously evaded the tax due to price reductions [11][16]. Group 2: Market Dynamics - The luxury car market is seeing a surge in demand as consumers rush to purchase vehicles before the tax increase, with reports of crowded showrooms and increased sales activity [1][5]. - The price reductions across various luxury brands have made many models fall below the new tax threshold, indicating a shift in market pricing strategies [10][15]. Group 3: Brand Responses - Some brands, like Jaguar Land Rover, have introduced promotional policies to absorb the new tax costs for consumers, while others, such as Porsche, have not announced similar measures [20][25]. - The luxury car market is expected to face long-term changes as the increased tax burden may deter potential buyers, leading to a reevaluation of pricing and sales strategies among luxury brands [28][30]. Group 4: Shift to Domestic Brands - The decline in imported luxury car sales is evident, with a reported 33% year-over-year drop in 2023, while domestic brands, particularly in the new energy vehicle sector, are gaining traction [34][60]. - The competitive landscape is shifting as domestic brands offer advanced technology and better value propositions, challenging traditional luxury brands [54][62].

Core Viewpoint - The adjustment of the luxury car consumption tax policy expands the tax range and aims to promote fair taxation and rational consumption in the automotive market [1][2]. Group 1: Tax Policy Changes - The luxury car consumption tax threshold has been lowered from a retail price of 1.3 million yuan to 900,000 yuan, now including various power types such as pure electric and fuel cell vehicles [1]. - The new tax policy will take effect on July 20, 2025, and will apply to all passenger cars and light commercial vehicles priced at or above 900,000 yuan [1]. Group 2: Market Reactions - Following the announcement, there was a surge in consumer interest in luxury cars, particularly those priced around 1 million yuan, leading to increased sales activities in major cities like Beijing and Shanghai [2]. - Some car manufacturers, such as Jaguar Land Rover China, have introduced measures to absorb the new tax costs for consumers who purchase specific models before July 31 [2]. Group 3: Impact on the Automotive Market - The luxury car segment represents only about 0.1% of the overall automotive market, suggesting that the new tax regulations will have a limited impact on general consumers [2]. - The announcement clarified that no consumption tax will be levied on the sale of second-hand luxury cars, preventing double taxation and enhancing policy certainty [3].

Core Points - The new luxury car consumption tax regulation, effective from July 20, 2023, lowers the threshold from 1.3 million yuan to 900,000 yuan, impacting vehicles priced between 1.017 million and 1.469 million yuan [2][4] - Major luxury car brands like Porsche, Mercedes-Benz, and Jaguar Land Rover are responding quickly to mitigate the impact of the new tax on consumers [5][6] - The luxury car market in China is experiencing a decline, with significant drops in sales for high-end vehicles, prompting manufacturers to offer tax relief and promotional incentives [4][6] Group 1: Tax Regulation Changes - The new luxury car tax regulation reduces the starting point by 400,000 yuan, now set at 900,000 yuan for various types of passenger cars and light commercial vehicles [2] - The affected price range for new cars is between 1.017 million and 1.469 million yuan, with brands like Porsche and Jaguar Land Rover being significantly impacted [2][3] Group 2: Manufacturer Responses - Jaguar Land Rover announced it will cover the additional tax for specific models until July 31, 2025, to ease the financial burden on consumers [4][5] - Mercedes-Benz is also offering tax relief for certain models, ensuring that the tax changes do not affect the retail price for consumers [5] - Other brands like Maserati and Porsche are currently evaluating the new tax implications and have not yet announced specific measures [6] Group 3: Market Trends - The luxury car market is shrinking, with sales of vehicles priced above 900,000 yuan dropping significantly, particularly in the fuel and plug-in hybrid segments [4] - Promotional activities have increased, with discounts on luxury vehicles reaching up to 30%, indicating a shift in market dynamics [3]

Core Viewpoint - The new "luxury car tax" policy, effective from July 20, lowers the threshold for consumption tax to 900,000 yuan (excluding VAT), impacting the pricing of luxury vehicles in China [1][3]. Group 1: Policy Changes - The consumption tax for super luxury cars is now applicable to vehicles priced at 900,000 yuan and above, down from the previous threshold of 1.3 million yuan [3]. - The adjustment affects a range of vehicles, including various luxury brands and models, with the new taxable price range being 1,017,000 yuan to 1,469,000 yuan [3][4]. Group 2: Industry Response - Several luxury car manufacturers and dealers have implemented measures to mitigate the impact of the new tax, with Jaguar Land Rover announcing it will fully absorb the additional tax costs for purchases made between July 20 and July 31 [2][10]. - Other brands, such as Mercedes-Benz, are also offering limited-time pricing strategies to maintain sales momentum, ensuring that prices remain stable despite the tax changes [13]. Group 3: Market Impact - The luxury car market is expected to see a limited impact from the new tax, as the affected vehicle sales volume is relatively small, with only about 37,000 units projected for the first half of 2025 [4]. - The demand for imported luxury cars has been declining, with a reported 33% drop in imports from January to May 2025 compared to the previous year [14].

Core Viewpoint - The recent adjustment of the luxury car tax in China has significantly impacted the high-end automobile market, with the threshold for tax applicability lowered from 1.3 million yuan to 900,000 yuan, affecting both traditional fuel vehicles and new energy vehicles [3][4][27]. Group 1: Tax Policy Changes - The new luxury car tax policy will take effect on July 20, lowering the retail price threshold for tax applicability from 1.3 million yuan to 900,000 yuan for various types of passenger cars and light commercial vehicles [3][4]. - The inclusion of new energy vehicles in the tax scope is a notable change, expanding the range of vehicles subject to the luxury car tax [4][27]. Group 2: Market Reactions - Following the announcement, there was a surge in consumer activity, with many rushing to dealerships to finalize purchases before the new tax took effect, leading to extended store hours and increased sales efforts [5][6][7]. - Some consumers who had already placed deposits on vehicles began to reconsider their purchases due to the unexpected tax increase, with reports of potential cancellations [10][13]. Group 3: Impact on Specific Brands - Brands such as Land Rover and Porsche are expected to be significantly affected, as many of their models now fall within the new tax range, leading to increased urgency among consumers to purchase before the tax implementation [9][21]. - The luxury car market is experiencing structural changes, with traditional fuel vehicles facing intensified competition from new energy models, further complicated by the new tax policy [5][27]. Group 4: Sales Data and Market Share - In the market segment affected by the new tax, Mercedes-Benz holds a 48% share, followed by Land Rover at 23% and Porsche at 18%, indicating a competitive landscape that may shift due to the tax changes [29][30]. - The sales figures for luxury vehicles show that models like the Range Rover and Porsche Cayenne are among the top sellers, highlighting the potential impact of the new tax on their sales dynamics [30]. Group 5: Future Market Dynamics - The adjustment of the luxury car tax is expected to alter the competitive landscape, potentially benefiting domestic luxury brands as they may find new opportunities in the market previously dominated by imported vehicles [34][35]. - The ongoing decline in imported vehicle sales suggests that domestic brands could capitalize on the new tax structure, appealing to consumers looking for alternatives in the luxury segment [34].

Core Viewpoint - The new luxury car tax policy in China, effective from July 20, 2023, lowers the threshold for luxury car taxation, impacting the sales dynamics of high-end automotive brands significantly [1][2][14]. Group 1: Tax Policy Changes - The luxury car tax threshold has been reduced from a retail price of 1.3 million yuan (excluding VAT) to 900,000 yuan, now including various types of vehicles, including electric and fuel cell cars [1][2]. - The new tax policy results in a new taxable price range for vehicles, with the inclusive tax price threshold dropping from 1.469 million yuan to 1.017 million yuan [2][14]. Group 2: Market Reactions - The announcement of the tax change led to a surge in sales as consumers rushed to purchase vehicles before the new tax took effect, with reports of extended store hours and high sales activity [3][11]. - Major luxury brands like Porsche, Land Rover, and Mercedes-Benz experienced significant consumer interest, with many buyers attempting to finalize purchases before the tax increase [3][5][11]. Group 3: Impact on Luxury Brands - The new tax policy is expected to affect the sales of high-end models from brands such as Porsche, Land Rover, Mercedes-Benz, BMW, Audi, and Lexus, with many models now falling under the new tax bracket [7][9][10]. - Brands like Porsche and Land Rover are particularly impacted, as a significant portion of their models exceed the new tax threshold [10][11]. Group 4: Consumer Behavior - Consumers who had already placed orders for vehicles are reconsidering their purchases due to the unexpected tax increase, with some contemplating canceling their orders [6][7]. - The market dynamics are shifting, with potential buyers now looking at alternative models that may fall below the new tax threshold, indicating a possible change in consumer preferences [17][18]. Group 5: Market Outlook - The adjustment in luxury car tax is seen as a response to the changing market conditions, where high-end car sales have been declining, and promotional pricing has increased [14][18]. - The new tax structure may provide opportunities for domestic luxury brands, as the lowered threshold could allow them to capture a larger market share previously dominated by imported luxury vehicles [18][19].