Core Insights - The seminar organized by the Macao Science and Technology Association focused on the digital transformation of Macao enterprises, with Baidu's Vice President and General Manager of E-commerce, Ping Xiaoli, discussing how Baidu's smart e-commerce can open new paths for Macao's economic diversification [1][3]. Group 1: Digital Transformation and E-commerce Solutions - The wave of AI democratization has positioned smart e-commerce as a "technological window" for Macao's economic diversification, addressing the dual barriers of "regional difference" and "ecological difference" faced by local merchants in accessing the mainland market [3][6]. - Baidu has launched a comprehensive e-commerce solution centered around the Huibo Star digital human live streaming, which aims to connect Macao's unique industries with the mainland consumer market [3][6]. Group 2: Performance Metrics and Innovations - Baidu's e-commerce division has seen significant growth, with the number of live streamers increasing by 281% over the past year, monthly buyers rising by 177%, and Gross Merchandise Volume (GMV) doubling [4]. - The Huibo Star digital human live streaming solution has been recognized as the industry leader in a report by IDC, excelling in technical capability, product performance, platform compliance and stability, and customer service [4]. Group 3: Support for Local Merchants - Baidu has tailored a full-chain e-commerce solution specifically for Macao's local merchants, addressing the unique economic structure and challenges they face in expanding into the mainland market [6]. - The company offers various support measures, including traffic support, platform subsidies, and a special live streaming event for the Greater Bay Area shopping festival, aimed at helping local businesses attract customers [6]. Group 4: Collaborative Ecosystem - Baidu aims to build a new commercial ecosystem in the Greater Bay Area driven by AI and collaboration, emphasizing an open and shared ecological approach with Macao merchants [7].