Core Insights - Kuaishou held the "Breaking Peak Double 11" 2025 Merchant Conference in Guangzhou, focusing on new opportunities and strategies for e-commerce, along with updates on promotional policies for the Double 11 shopping festival [1][3] Merchant Growth and Support - In the first half of 2025, the number of new merchants on the platform increased by 68% year-on-year, with a 48% improvement in the success rate of new merchant onboarding [3] - Kuaishou has established a layered support system and exclusive gameplay for new merchants, covering the entire growth cycle from "new merchant onboarding" to "scale explosion" [5] - The platform introduced several merchant-friendly policies, including "zero-cost store opening" and reduced security deposits for quality enterprises, to stimulate new merchant growth [6] AI and Operational Efficiency - Kuaishou is leveraging AI to enhance the efficiency of the entire merchant operation chain, focusing on opportunity insights, promotional strategies, production efficiency, and intelligent operations [9] - The platform provides tools like "Product Rankings" and "Search Rankings" to help merchants capture consumer preferences and optimize product listings [9][10] Sales and Marketing Strategies - Kuaishou has implemented various initiatives to support new merchants, such as the "New Merchant Growth Task" and "Star Merchant Growth Plan," which incentivize performance through resource allocation [6][8] - The platform has also introduced "Big Promotion Workbench" to assist merchants in identifying peak traffic times for live broadcasts, enhancing conversion rates [11] After-Sales and Experience Management - To ensure timely fulfillment during the Double 11 period, Kuaishou has optimized its logistics and after-sales processes, including AI-driven solutions for order management [15] - The platform has upgraded its experience management tools to provide merchants with clear insights into their performance and compliance, fostering a fair and transparent operating environment [16]