Core Insights - The homestay market is expected to show steady growth in 2025, with both supply and demand increasing [2] - The report highlights that "good homestays" and "good services" are driving structural growth [2] - The most popular homestay destinations in 2025 include Qingdao, Beijing, and Weihai among others [2] Market Trends - In 2025, the average daily rate (ADR) for homestays remains stable, with 12% of homestays priced below 100 yuan and 62% priced between 100-300 yuan [2] - The fastest-growing destinations include Kaifeng, Fangchenggang, and Urumqi, with Kaifeng experiencing a 4.6 times increase in orders [2] Consumer Demographics - In 2025, users born after 2000 make up 59% of homestay consumers, establishing themselves as the core consumer group [3] - The post-95 generation is noted for having the highest average travel frequency, with an average of 2.3 trips per person [3] - The growth of silver-haired users (aged 55 and above) is accelerating demand for specialized homestay products, with their orders increasing by over 29% annually [3] Product Diversification - Unique homestays such as pet-friendly, sea-view, and cave homestays have seen a nearly twofold increase in search volume, indicating a growing blue ocean in niche demands [2] - The demand for various room types is diversifying, with one-bedroom units being the most popular, while two-bedroom and larger units are also seeing rapid growth [2]

Core Insights - The report indicates that unique homestays are the main consumption driver, with search volume increasing nearly twofold year-on-year, and interest in experiential travel is replacing traditional destination tourism [1][12] - Non-first-tier cities account for nearly half of homestay orders, with county-level travel orders growing by 36% year-on-year [1][10] - Nanjing ranks fourth among the top 10 most popular homestay destinations for 2025, driven by the "Su Chao" phenomenon, making it the city with the highest search and inquiry volume on the platform [1][7] Market Trends - The overall order volume shows stable pricing and structural growth, with "good homestays" and "good service" contributing to this trend [4] - In 2025, the average length of stay is 1.6 days, with a notable increase in orders for stays of 30 days or more, which grew by 20% year-on-year [4][8] - The demand for surrounding travel is increasing, indicating a dual market structure of "long-distance deep travel + short-distance frequent travel" [4] Popular Destinations - The top 10 popular county-level travel destinations for 2025 include Pingtan in Fujian, Nanao in Guangdong, and Changli in Hebei [6] - The most favored homestay destinations for 2025 are Qingdao, Beijing, and Weihai, with Xuzhou experiencing a remarkable year-on-year order growth of 122% [7][12] Consumer Behavior - The report highlights a shift towards flexible booking patterns, with over 40% of bookings made on the same day, reflecting a trend towards "instant gratification" [10] - The demand for family-oriented travel is rising, with the top five theme parks being popular among family travelers [9] - The user demographic shows that nearly 60% of consumers are from the post-2000 generation, indicating a shift in consumer preferences towards unique and personalized travel experiences [11] Regional Insights - Shandong is identified as the most developed province for homestays, with significant growth in orders from Xinjiang, Guizhou, and Henan [12] - The report emphasizes that the structure of homestay consumption is shifting from traditional hotspots to emerging and diverse markets, with second and third-tier cities showing rapid growth [8][12]