Group 1 - The core point of the article is that the National Market Regulatory Administration has initiated an investigation into Ctrip Group-S (09961) for monopolistic behavior, leading to a 17% drop in Ctrip's ADR price in the US market [1][5]. - Citi estimates that antitrust actions in China may become more routine, with the investigation focusing on exclusive cooperation rights and whether the platform is pressuring merchants due to its advantages [1][5]. - Despite potential loss of exclusive cooperation rights, Ctrip is expected to maintain strong competitiveness due to its large transaction volume and long-term relationships with hotels [1][5]. Group 2 - Ctrip may need to provide more support to merchants, which could pressure profit margins in the short term [1][5]. - The adjusted operating profit margin for Ctrip is projected to be around 29% for the years 2025 to 2026, although merchant support measures may impact this margin [1][5]. - Given the relatively mild competition in the online travel market, the company is believed to be able to offset some of the impacts through further operational efficiency improvements [1][5].

Core Viewpoint - The Cambodian government announced a visa-free policy for Chinese citizens from June 15 to October 15, 2026, allowing a 14-day stay without visa application or fees, which is expected to boost tourism [1][3]. Group 1: Company Performance - Ctrip's stock price increased by 3.46%, reaching HKD 553.5, with a trading volume of HKD 923 million [1][3]. Group 2: Industry Impact - Following the announcement of the visa-free policy, Ctrip reported a 20% increase in search volume for "Cambodia" related travel keywords on its platform [2][4].