Core Viewpoint - The article highlights the vibrant cultural activities and traditional customs of Liancheng during the Spring Festival, showcasing the region's rich Hakka heritage and its impact on tourism and local economy [2][3][4] Group 1: Cultural Activities - Over 80 unique folk activities were held, emphasizing the Hakka intangible cultural heritage, making Liancheng a cultural highlight during the Spring Festival [2] - Traditional customs such as the "Li Chun Niu" ceremony and the "Er Yue Er" lantern festival were prominently featured, reflecting the local agricultural traditions and community spirit [2][3] - The "Ba Long" dragon dance and "Ban Deng Long" performances demonstrated the strength and unity of the community, with significant participation from local villagers [3] Group 2: Economic Impact - Liancheng's tourism saw a significant increase, with 1.0771 million visitors during the Spring Festival, marking a 16.06% year-on-year growth [4] - Total tourism revenue reached 1.149 billion yuan, reflecting a 14.6% increase compared to the previous year [4] - Sales of intangible cultural products surged by 30%, indicating a strong market for local crafts and cultural experiences [4] Group 3: Community Engagement - The integration of traditional performances with modern tourism strategies created an immersive experience for visitors, enhancing the appeal of local attractions [4] - Events like the music concert and martial arts competitions attracted large crowds, showcasing the vitality of traditional arts among younger generations [4]

Core Insights - The report by Tongcheng Travel highlights popular travel destinations during the 2026 Spring Festival, with Ganzhou's traditional Hakka activities and Jiujiang's Xihe and Pangong operas ranking among the top 10 unique "New Year flavor" destinations [1][3][4]. Group 1: Popular Destinations - Ganzhou hosts grand Hakka traditional activities, allowing visitors to experience local cuisine and participate in cultural performances like dragon and lion dances [3]. - Jiujiang features vibrant performances of Xihe and Pangong operas, showcasing ancient legends and attracting audiences with elaborate costumes and skilled performances [4]. - Wuyuan has also been recognized as a top 10 popular county tourism destination, noted for its strong festive atmosphere [6]. Group 2: Cultural Activities - In Wuyuan, the "New Year Flavor Carnival" includes activities like hanging prayer cards for New Year wishes and traditional rice cake making, enhancing the festive experience for visitors [7]. - Meituan Travel reports that Tengwang Pavilion is among the top 10 night tourism attractions nationwide, offering a variety of engaging cultural activities during the Spring Festival [8]. - During the Spring Festival, Tengwang Pavilion hosts numerous events, including interactive games and flash mob performances, creating a lively atmosphere for tourists [10]. Group 3: Cultural Heritage - Ctrip's report indicates that Jingdezhen is among the top 10 destinations for intangible cultural heritage, with its historical and cultural sites attracting large crowds [12]. - Jingdezhen's popular attractions include the Taoyangli Historical and Cultural District and the Imperial Kiln Museum, where visitors can appreciate the city's rich heritage and craftsmanship [13]. - The "Nuo Dance" from Jiangxi has become one of the most popular activities for inbound tourists, highlighting the region's cultural significance [14]. Group 4: Innovative Experiences - Various scenic spots in Jiangxi are launching new cultural tourism experiences, integrating popular IPs from national comics with traditional performances and immersive interactions for a unique Spring Festival experience [15]. - Ganzhou's Anyuan Sanbaishan has initiated a hot spring tourism model, combining mountain climbing with hot spring relaxation, appealing to visitors seeking warmth during the New Year [17].

Core Insights - The integration of intangible cultural heritage (ICH) into tourism is transforming the experience of inbound travelers, making it more immersive and participatory rather than merely observational [1][10] - Data indicates significant growth in inbound tourism during the 2026 Spring Festival, with notable increases in visitor numbers and engagement in cultural activities [2][8] Group 1: Cultural Engagement - In Chaozhou, visitors can now participate in interactive experiences such as "drum interaction photo opportunities" during the Yingge dance performances, leading to a 325% increase in Malaysian tourist orders [2] - In Jiangxi's Shangrao, the Nuo dance experience allows tourists to wear masks and engage in photography, with a 1300% increase in Malaysian visitors [3] - The TASTE OF CHINA restaurant in Shanghai offers a unique dining experience that combines food with cultural storytelling, attracting over 90% of its guests from overseas [4] Group 2: Visitor Trends - The proportion of tourists staying for 4-7 days has increased significantly, with 42% in Wuxi and 39% in Huangshan, indicating a shift towards longer stays driven by cultural experiences [8] - The overall order volume for the four major cultural heritage sites during the Spring Festival increased by 43%, with a 284% rise in orders from the overseas platform [8] Group 3: Economic Impact - The rise in cultural tourism is positively impacting local economies, with hotel bookings around cultural sites increasing by 13.6% and average daily rates rising by 10% [8] - The integration of ICH into tourism is seen as a potential economic engine, with significant contributions to local businesses and cultural experiences [8][9] Group 4: Technological Integration - The implementation of multi-language support and digital ticketing systems at cultural sites is enhancing the visitor experience and accessibility for international tourists [5][6] - The growth of ICH-related products on platforms like Ctrip, which now includes over 6,600 offerings, reflects a trend towards making cultural heritage experiences more consumable [6][9] Group 5: Cultural Identity - The evolving nature of cultural experiences is fostering a sense of identity among younger travelers, who are increasingly engaging with traditional cultural symbols [7][9] - The shift from passive observation to active participation in cultural heritage activities is reshaping how tourists connect with Chinese culture [10]

Core Insights - The Chinese Spring Festival tourism market is showing significant trends of "deepening" and "internationalization," with travelers seeking richer cultural experiences and flexible dual-city tours [1][3] - The Spring Festival is attracting global tourists, gradually becoming a world-class cultural IP [1][3] Domestic Travel Trends - Major domestic destinations favored by tourists include Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Harbin, Sanya, Xi'an, Chongqing, Fuzhou, Xiamen, and Wuhan [1][3] - Emerging niche destinations with unique cultural experiences have seen substantial growth: - Yan'an, Shaanxi: 70% increase in orders - Tai'an, Shandong: 65% increase - Pu'er, Yunnan: 59% increase - Korgas, Xinjiang; Wenchang, Hainan; Chongzuo, Guangxi: over 56% increase - Hohhot, Inner Mongolia; Yuxi, Yunnan; Shuanghe, Xinjiang; Wuxi, Jiangsu: over 48% increase [1][3] Cultural Experience Trends - Cultural experiences represented by intangible cultural heritage (ICH) have become the most popular travel theme: - Traditional New Year painting skills boosted tourism in Tianjin with a 29% increase in orders - Kaifeng and Zhengzhou in Henan saw order increases of 50% and 27%, respectively - In southern regions, lantern festivals and ICH performances thrived, with Huangshan, Anhui seeing a 32% increase and Zigong, Sichuan a 20% increase - Shantou and Chaozhou in Guangdong experienced order increases of 36% and 31% due to ICH [2][4] International Travel Trends - The strong cultural appeal of the Chinese Spring Festival is attracting global attention, with the number of tourists staying 4 to 7 days in China increasing by 18% year-on-year, and those staying over 7 days increasing by 12% [2][4] - Following the implementation of visa-free entry policies for ordinary passport holders from Canada and the UK on February 17, there was a notable increase in orders: - Canada: 75% increase - UK: 37% increase [2][4]

Core Insights - The Baihualing Scenic Area in Qiongzhong Li and Miao Autonomous County experienced a peak in tourism during the Lunar New Year holiday, attracting a large number of visitors who engaged in cultural and natural activities [1][2] Group 1: Visitor Experience - Visitors praised the fresh air and comfortable climate, highlighting the hospitality of the local people [2] - The scenic area featured daily performances of intangible cultural heritage, including traditional Li and Miao dances, which became a highlight of the holiday [2] Group 2: Event Planning and Attendance - To celebrate the New Year, the scenic area organized a series of themed activities that integrated traditional customs with rainforest ecology, enhancing the cultural experience for visitors [2] - As of February 19 at 1 PM, the scenic area had received over 2,200 visitors on that day, indicating a growing interest in tourism during the holiday period [2]

Group 1 - The Spring Festival travel market is experiencing a surge in bookings, with a notable increase in demand for comprehensive cultural tourism experiences that combine performances, folk traditions, and unique dining options [1][2] - Family-oriented theme park hotel bookings have seen a year-on-year increase of over 90%, indicating a trend towards quality and multifaceted experiences in this year's Spring Festival tourism consumption [1][2] - The combination of family travel and cultural experiences is becoming a core growth point for the Spring Festival tourism market, with destinations like Sanya and Haikou seeing booking increases close to 100% [2] Group 2 - Immersive experiences in intangible cultural heritage and tourism are gaining popularity, with cities known for their unique cultural backgrounds expected to become dark horses in the Spring Festival tourism market [3] - The integration of traditional customs into local tourism experiences is enhancing cultural engagement, as seen in places like Huangshan and Sichuan, where traditional festivals and crafts attract family visitors [3] - The participation in hands-on activities, such as pottery making in Jingdezhen, allows tourists to appreciate the craftsmanship behind intangible cultural heritage [3] Group 3 - The trend of "spending the Spring Festival in China" is gaining traction among foreign tourists, expanding the market for inbound tourism [4] - Countries like Singapore, Australia, and Canada are among the top sources of tourists planning to celebrate the Spring Festival in China, with some regions experiencing booking increases of up to 9 times [4] - Cities like Shanghai, Guangzhou, Beijing, and Chengdu are becoming preferred destinations for foreign tourists due to their rich cultural resources and convenient transportation networks [4]

Core Viewpoint - The ancient city of Xinzhou has transformed into a vibrant tourist destination, blending historical significance with modern attractions, thereby enhancing its appeal to visitors. Group 1: Historical Significance - Xinzhou, known as "Xiurong," dates back to the Eastern Han Dynasty and has served as a crucial commercial hub connecting Hebei, Shaanxi, and Inner Mongolia, earning the title "Key to Jinbei" [10] - The city features 12 immovable cultural relics and is a historical city along the ancient Tea Road, showcasing its rich heritage [13] Group 2: Urban Revitalization - In 2017, Xinzhou initiated a protection and renovation project for the ancient city to revitalize its infrastructure and enhance street functionality [17] - The project has attracted over 600 merchants, providing a comprehensive range of services including food, accommodation, and transportation [18] Group 3: Cultural and Culinary Attractions - The ancient city offers a diverse array of local delicacies, with hundreds of unique food items available, making it a culinary hotspot [22] - The city promotes intangible cultural heritage by supporting artisans and hosting various cultural performances, which enrich the tourist experience [27][31] Group 4: Modern Tourism Experience - Innovative tourism models, such as flash mobs, antique markets, and VR experiences, have attracted a younger demographic, infusing the ancient city with youthful energy [34] - Visitors can engage in immersive experiences, enjoying traditional performances and local cuisine, leading to longer stays and deeper engagement with the city's culture [42]

Core Viewpoint - The article highlights the popularity of Chenpi Village in Jiangmen, which has become a trending destination for families during the holiday season, showcasing various cultural and culinary experiences centered around Chenpi, a traditional dried citrus peel [3][4][8]. Group 1: Event Overview - The Chenpi Village market event, launched after the National Chenpi Trading Conference, features three main themes: "Intangible Cultural Heritage Day," "Mid-Autumn Theme Day," and "Cultural Experience Day," starting from October 1 [8][9]. - The market has gained significant attention on social media, with many visitors sharing their experiences and photos, indicating a strong community engagement [3][4]. Group 2: Culinary Highlights - The market offers a variety of Chenpi-infused delicacies, such as Chenpi Deep Well Pancakes and Chenpi Red Bean Paste, which are made using traditional methods and local ingredients, appealing to both locals and tourists [12][18]. - Unique offerings like Chenpi ice cream have also attracted younger visitors, combining traditional flavors with modern culinary trends [19][20]. Group 3: Cultural Experiences - The event includes hands-on workshops where families can learn about traditional crafts, such as making palm leaf fans and fish lanterns, providing an educational experience for children [28][40]. - A demonstration area showcases the traditional process of Chenpi production, emphasizing the skills involved in selecting and processing the citrus peels [22][24]. Group 4: Event Schedule - The market activities will continue until October 8, featuring specific events each day, including food-making experiences and cultural performances, enhancing the overall visitor experience [45][56]. - Notable events include the Mid-Autumn Theme Day on October 6, where visitors can participate in making Chenpi-themed snacks, and the Cultural Experience Day from October 7 to 8, featuring a short play and live music [48][50].

Core Insights - The article emphasizes the development of tourism in ethnic regions of China, leveraging unique cultural resources to enhance visitor experiences and promote cultural heritage [6][10]. Group 1: Ethnic Tourism Development - Ethnic costumes, traditional crafts, and unique architecture serve as rich resources for tourism, creating immersive experiences for visitors [6]. - The rise in tourist numbers has revitalized the protection and development of ethnic cultures, injecting new vitality into local communities [6]. Group 2: Case Studies of Ethnic Regions - In Yanbian Korean Autonomous Prefecture, the Korean Folk Customs Park has transformed into a comprehensive tourism destination, featuring traditional Korean houses and cultural performances [8][9]. - The number of photography shops around the folk park has surged from fewer than five to nearly a thousand, indicating robust growth in local tourism [11]. Group 3: Cultural Heritage and Experience - In Guizhou's Miao and Dong Autonomous Prefecture, traditional crafts like batik and silver forging are integrated into tourism, allowing visitors to engage in hands-on experiences [12][13]. - The region has developed over 600 cultural products and simplified traditional crafts into accessible activities, attracting numerous tourists [12]. Group 4: Local Community Engagement - In Kashgar, local residents have opened homestays and cultural experience points, allowing tourists to immerse themselves in local life and traditions [14][15]. - The Kashgar Ancient City has seen significant tourist traffic, with approximately 13.06 million visitors and a total tourism revenue of 3.291 billion yuan in the first half of 2025 [15].

城市文旅竞赛。 作者 I 杨文静 报道 I 投资界PEdaily "这也许是全国年味最浓的地方了。" 2025年春节，一位福建好友第一次尝试带父母旅游过年，把地点选在了潮汕。这片广东沿海小城，凭借一段英歌舞意外爆火后，成为 了春节最火旅游地之一。 春节前三日，天南海北的游客挤爆潮汕——7 2.4 3万平方米的汕头小公园人头攒动、南澳岛被围得水泄不通；甚至潮汕附近酒店价格涨 幅堪比海南，一间1 55元的连锁酒店房间价格飙涨至6 88元。 从汕头到潮州，新一代网红城市诞生。继淄博烧烤、哈尔滨冰雪等火遍全国的旅游城市之后，潮汕地区凭借独特的春节氛围，承接了 一波流量。此时此刻，春节城市抢人大战打响。 今年春节，潮汕被挤爆了 春节假期开启，来自贵州的李艺和男友踏上前往潮汕的旅途。两人在春节期间自驾游览了汕头、南澳岛、普宁等潮汕打卡点，最后在 普宁看到一场英歌舞。 震撼，是不少游客描述潮汕春节活动时常用的词汇，"一场英歌舞、一场舞狮，让人看得热泪盈眶，这种唤醒群体记忆的东西很能抓 人。"李艺最初听说潮汕只是因为潮汕牛肉丸，但时至今日，这里早已通过另一种方式在全国爆火。 早起尝一尝潮汕特色美食、看一场气势恢宏的英歌舞者同 ...