Core Insights - Ctrip has upgraded its "Global Taste Coordinates," covering 68 countries, 512 cities, and over 18,000 restaurants, enhancing its offerings in the food and dining sector [1] - Inbound travel orders on Ctrip surged by 100% year-on-year in the first half of the year, with inbound visitor numbers increasing by 64% and spending rising by 59% as of October [3] - The motivations for inbound tourists have shifted, with food experiences now surpassing sightseeing and accommodation as the primary reason for travel planning [3] Company Developments - Ctrip's new high-end restaurant ranking system categorizes restaurants into three tiers: Black Diamond, Diamond, and Platinum, redefining their significance beyond just price and appearance [3] - The ranking process for high-end restaurants now includes insights from Black Diamond users, providing a more authentic market perspective and consumer insights [3] Market Trends - The landscape of inbound tourism has expanded, with new source countries for visitors including Kazakhstan, Kuwait, and Qatar, indicating a diversification beyond traditional markets like Japan and Southeast Asia [3] - Major cities in China such as Shanghai, Beijing, Hangzhou, Guangzhou, Hong Kong, Chengdu, and Macau are identified as the most active regions for high-end dining consumption [4]

Group 1: Core Insights - Ctrip's inbound travel orders surged by 100% year-on-year in the first half of this year, with inbound visitor numbers increasing by 64% and inbound spending rising by 59% as of October [1] - China has established itself among the top three countries globally for inbound travel orders, with a growth rate that places it in the top five [1] - The source countries for inbound tourists to China have expanded from traditional markets like Japan and Southeast Asia to include Europe, North America, India, the Middle East, and newly added visa-free countries such as Kazakhstan, Kuwait, and Qatar [1] Group 2: Culinary Trends - The Ctrip Food Guide 2026 global list, covering 68 countries and over 18,000 restaurants, indicates that food is evolving from an "additional experience" to the "primary motivation" for inbound travel [1] - Ctrip's CMO highlighted the strong appeal of "China travel," presenting a significant opportunity in the growing market [1] - Overseas tourists are increasingly searching for keywords like "food," "restaurants," and "local specialties," with a rise of over 30%, indicating a shift in travel planning priorities towards culinary experiences [1] Group 3: High-End Dining Insights - The newly released high-end restaurant rankings redefine three categories: Black Diamond as "ultimate travel destinations," Diamond as "taste landmarks," and Platinum as "hidden culinary surprises" [3] - The rankings incorporate user perspectives for the first time, providing real market insights and consumer preferences [4] - Major cities for high-end dining in China include Shanghai, Beijing, Hangzhou, Guangzhou, Hong Kong, Chengdu, and Macau, with Shanghai dominating the top five hottest restaurants [4] Group 4: Home Cuisine Appeal - The "Home Flavor" theme list targets the emotional connection of travelers seeking familiar tastes, with a 30% increase in searches for various cuisines [5] - Ctrip's Food Guide ensures travelers can find authentic "Chinese flavors" abroad, with Chinese cuisine now available in 13 countries and 21 cities [5] - The list caters not only to Chinese travelers but also to those from Japan, Korea, and Southeast Asia, allowing them to find their home cuisine while traveling [5] Group 5: Must-Visit Restaurant Recommendations - Ctrip's "Must-Visit" list addresses the dilemma of choosing popular restaurants that may not always meet expectations [6] - The platform provides a comprehensive guide from luxury dining to street food, helping travelers avoid poor choices [6] - Ctrip's immersive dining experience, "Taste of China," launched in Shanghai, aims to transform the dining experience into a journey, with plans for future culinary tours [6]