12月21日，美食中国——2025美食旅游发展大会在常德举行。中国旅游研究院院长、文化和旅游部数据中心主任戴斌，湖南省委宣传部副部长，湖南省文 化和旅游厅党组书记、厅长李爱武，常德市委副书记、市长周振宇，山西省文化和旅游厅党组成员、副厅长张志仁，湖南省文化和旅游厅党组成员、副厅 长龚铁军，常德市委常委、市委宣传部部长黎军锋，常德市人民政府副市长陈华等领导出席活动。 大会现场 会上，戴斌、张志仁，虎鲸文娱集团优酷柚子工作室制片人、《炙热游戏：百厨大战》总导演程硕分别以"向下的美食旅游与向上的文化叙事""用味觉唤 醒三晋文化基因的共鸣""烟火为媒，味蕾为路 《炙热游戏：百厨大战》的'综艺+文旅'新范式"为主题进行演讲。其间，政产学研领域嘉宾围绕"破圈与深 耕：美食IP如何成为城市旅游的核心引流密码"主题进行圆桌对话，为美食旅游的发展提供了诸多新思路。 李爱武在致辞中指出，本次大会，既是对"民以食为天"传统的当代呼应，更是湖南以美食为笔、以文旅为卷，共绘融合发展图景的全新启程。发展美食旅 游，核心在"融合"，生命在"创新"。湖南将以此次大会为新起点，持续推动美食与非遗、节庆、文创、科技等深度融合，以文化赋能味蕾，以 ...

Group 1: Core Insights - Ctrip's inbound travel orders surged by 100% year-on-year in the first half of this year, with inbound visitor numbers increasing by 64% and inbound spending rising by 59% as of October [1] - China has established itself among the top three countries globally for inbound travel orders, with a growth rate that places it in the top five [1] - The source countries for inbound tourists to China have expanded from traditional markets like Japan and Southeast Asia to include Europe, North America, India, the Middle East, and newly added visa-free countries such as Kazakhstan, Kuwait, and Qatar [1] Group 2: Culinary Trends - The Ctrip Food Guide 2026 global list, covering 68 countries and over 18,000 restaurants, indicates that food is evolving from an "additional experience" to the "primary motivation" for inbound travel [1] - Ctrip's CMO highlighted the strong appeal of "China travel," presenting a significant opportunity in the growing market [1] - Overseas tourists are increasingly searching for keywords like "food," "restaurants," and "local specialties," with a rise of over 30%, indicating a shift in travel planning priorities towards culinary experiences [1] Group 3: High-End Dining Insights - The newly released high-end restaurant rankings redefine three categories: Black Diamond as "ultimate travel destinations," Diamond as "taste landmarks," and Platinum as "hidden culinary surprises" [3] - The rankings incorporate user perspectives for the first time, providing real market insights and consumer preferences [4] - Major cities for high-end dining in China include Shanghai, Beijing, Hangzhou, Guangzhou, Hong Kong, Chengdu, and Macau, with Shanghai dominating the top five hottest restaurants [4] Group 4: Home Cuisine Appeal - The "Home Flavor" theme list targets the emotional connection of travelers seeking familiar tastes, with a 30% increase in searches for various cuisines [5] - Ctrip's Food Guide ensures travelers can find authentic "Chinese flavors" abroad, with Chinese cuisine now available in 13 countries and 21 cities [5] - The list caters not only to Chinese travelers but also to those from Japan, Korea, and Southeast Asia, allowing them to find their home cuisine while traveling [5] Group 5: Must-Visit Restaurant Recommendations - Ctrip's "Must-Visit" list addresses the dilemma of choosing popular restaurants that may not always meet expectations [6] - The platform provides a comprehensive guide from luxury dining to street food, helping travelers avoid poor choices [6] - Ctrip's immersive dining experience, "Taste of China," launched in Shanghai, aims to transform the dining experience into a journey, with plans for future culinary tours [6]

Core Insights - Over 90% of travelers conduct food-related research and consider local cuisine a major factor in their travel decisions, indicating a significant trend in food tourism [1] - Local specialties are becoming a key driver for tourism, enhancing the visibility of cities and boosting related industries such as dining, accommodation, transportation, and shopping [1] - Food tourism not only stimulates economic growth but also serves as a cultural bridge, allowing visitors to engage with local traditions and histories [2] Economic Impact - The rise of food tourism directly contributes to the development of local dining industries and promotes consumption in related sectors, leading to tangible economic benefits [1] - Cities like Zibo and Liuzhou have seen increased tourist traffic due to their unique culinary offerings, which in turn supports local economies [1] Cultural Significance - Food serves as an important component of urban culture, attracting tourists and enhancing their understanding of a city's unique charm and heritage [1][2] - Culinary experiences allow visitors to connect with local customs and stories, enriching their travel experience beyond just taste [2] Challenges and Recommendations - The growth of food tourism faces challenges such as inconsistent food quality, inadequate service, and over-commercialization, which can negatively impact visitor experiences [2] - To capitalize on food tourism, cities should implement regulatory measures, improve service quality, and develop emergency plans to address potential issues [2][3] Strategies for Enhancement - Authorities are encouraged to create incentive mechanisms, establish food standards, and promote the transmission of culinary skills to enhance the quality of local cuisine [3] - Integrating food with cultural performances and local displays can further stimulate consumer interest and engagement [3] - Improving overall service levels in cities is essential to convert transient tourist interest into lasting engagement, ensuring that food becomes a medium for cultural exchange and urban appeal [3]

Core Viewpoint - The local specialty dish, Luosifen (snail rice noodle), has become a significant tourist attraction in Liuzhou, Guangxi, transforming the city's image from an industrial hub to a culinary destination [1][11]. Group 1: Tourism Development - Liuzhou has introduced a dedicated "Suo Fen" bus line to facilitate food lovers in exploring local Luosifen restaurants, connecting over 10 well-known eateries [5]. - The city has created unique tourism routes that include visits to Luosifen production factories, enhancing the overall tourist experience [1][9]. Group 2: Culinary Experience - The preparation of Luosifen involves a rich broth made from snails, pork bones, and various spices, simmered for over ten hours, served with smooth rice noodles and diverse toppings [3]. - The popularity of Luosifen has led to the establishment of a graffiti wall dedicated to the dish, becoming a popular photo spot for visitors [7]. Group 3: Cultural Products - Liuzhou has seen a rise in cultural and creative products related to Luosifen, such as T-shirts, keychains, and fridge magnets, appealing to tourists [9]. - The Luosifen industrial park has been transformed into a tourist attraction, allowing enthusiasts to observe the production process and engage in interactive experiences [9]. Group 4: Economic Impact - The Luosifen dish has become a bridge connecting tourists to Liuzhou, contributing to over ten million annual visitors to the city [11].

Core Viewpoint - The article highlights the phenomenon of "Rongchang Lu Goose" becoming a viral food sensation, driven by social media influence and local tourism, showcasing the potential of local specialties to boost regional economies and cultural identity [1][11][17]. Group 1: Viral Marketing and Social Media Impact - The rise of "Lu Goose Brother" Lin Jiang, who gained over 700,000 followers in one month by promoting Rongchang Lu Goose through social media platforms [3][5]. - Lin Jiang's actions led to over 200 million tourists visiting Rongchang during the May Day holiday, resulting in a retail sales increase of 258% year-on-year, reaching 2 billion yuan [3][8]. - The hashtag RongchangGoose garnered over 500 million views, demonstrating the extensive reach of the marketing campaign [4][5]. Group 2: Economic Impact and Sales Growth - The sales of Rongchang Lu Goose surged by 5300% following the viral marketing, with slaughter volumes increasing by over 300% in early April [8][11]. - During the May Day holiday, Rongchang sold 290,150 Lu Geese, which could circle around Chongqing's inner ring road 2.3 times [8][11]. - The overall consumption in Rongchang exceeded 1 billion yuan daily, driven by the increased demand for Lu Goose [8]. Group 3: Cultural and Tourism Development - The success of Rongchang Lu Goose reflects the growing trend of food tourism, where culinary experiences drive travel decisions among younger generations [17][18]. - The article emphasizes the importance of integrating local cuisine with cultural narratives to enhance tourism and economic development [17][18]. - The phenomenon illustrates a new paradigm in cultural tourism, where food serves as a medium to convey local culture and stimulate economic activity [17][18]. Group 4: Regional Industry Dynamics - The article notes that there are currently 3,608 companies related to Lu Goose in China, with a significant concentration in the Southwest region [22]. - Guangdong province, as the leading goose-producing area, has a total of 869 Lu Goose enterprises, highlighting the competitive landscape of the industry [22][27]. - The article discusses the need for Guangdong to enhance its local food branding and production capabilities to capitalize on the growing trend of food-related tourism [27][28].

Core Insights - Nanjing's food scene has gained recognition with its recent Michelin listing, attracting more tourists and boosting the local dining market during the May Day holiday [1][3] - The restaurant "Tangwu. Old Nanjing Cuisine" experienced a significant increase in revenue, with earnings during the holiday reaching three to four times higher than its initial opening days [3] - The average spending per person at Tangwu is around 80 yuan, highlighting the affordability and quality of local cuisine [5] Group 1 - Nanjing's dining market saw a surge in business during the May Day holiday, driven by the influx of tourists [1] - Tangwu's new location near tourist attractions quickly became popular, achieving daily revenues of 30,000 to 40,000 yuan during the holiday [3] - The restaurant's success is attributed to its strategic location, good reviews, and a focus on catering to diverse tastes, particularly for northern visitors [3] Group 2 - The average daily sales for Tangwu's original location reached over 70,000 yuan, indicating strong performance in the local dining sector [3] - Local eateries are known for their affordability, with popular dishes priced between 6 to 16 yuan, making them attractive to both locals and tourists [5] - High turnover rates in small eateries during the holiday period demonstrate the demand for quick service and quality food, despite long queues [5]