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继摆摊后又押注“上门做饭”,五星级酒店快被逼疯了
Hu Xiu· 2025-07-28 00:53
Group 1 - The core idea is that luxury hotels are increasingly offering home chef services to adapt to changing market demands and consumer preferences [1][5][26] - A notable example includes a five-star hotel in Zhejiang that launched a "Chef at Home" package with two pricing options: a comprehensive package for 3999 yuan and a service-focused package for 1800 yuan [1][2] - In Xi'an, a high-end hotel offers various home chef packages ranging from 1688 yuan to 3188 yuan, catering to different group sizes and occasions [3][4] Group 2 - The trend of home chef services is not isolated, as many mid to high-end hotels in cities like Shanghai, Xuzhou, and Nanjing are promoting similar services on social media [4][5] - The home chef market has seen rapid growth, with a reported 200% year-on-year increase in orders expected to reach a market size of 150 billion yuan by 2025 [4][5] - Star-rated hotels are facing significant competition from professional chef platforms, home service platforms, and individual chefs, all of which are capitalizing on the home cooking trend [5][10] Group 3 - Star-rated hotels have advantages in terms of qualifications, standardized services, and food safety compared to individual chefs and smaller platforms [6][7] - A survey indicated that 85% of private chef teams lack proper qualifications and standardized services, while star-rated hotels possess all necessary licenses and trained staff [7][9] - Star-rated hotels maintain strict supplier relationships for food safety, ensuring traceability of ingredients [9] Group 4 - Pricing is a significant challenge, with star-rated hotels charging between 1500 and 3000 yuan for home chef services, which is considerably higher than other platforms [11] - The current economic climate has led consumers to prioritize cost-effectiveness, making it difficult for luxury hotels to attract a broader audience [11] - Star-rated hotels must decide whether to lower prices to appeal to a wider market or maintain their high-end positioning, which could limit their growth potential [11] Group 5 - Cost control is a major issue for star-rated hotels, as their staff salaries are higher than average, and additional costs for transportation and food can accumulate [13] - The fixed and complex service processes of star-rated hotels require advance bookings, while individual chefs can offer same-day services, giving them a competitive edge [13] - Revenue sharing among hotels, chefs, and service staff can lead to dissatisfaction if not managed properly, affecting employee motivation [13] Group 6 - The self-rescue efforts of star-rated hotels have intensified since May, with initiatives like street vending and expanding into takeaway services [15][20] - Many hotels are now offering affordable options like breakfast and baked goods to attract customers, with some even selling leftover food at discounted prices [19][20] - The implementation of a "ban on alcohol" has highlighted existing challenges in the star-rated hotel industry, leading to a wave of closures and a need for strategic adjustments [22][26]