Core Insights - The resurgence of the "bent knife pants" has become a significant trend in the fashion industry, appealing to a wide demographic and generating substantial sales across various brands [5][11][22] - Uniqlo has effectively leveraged the popularity of bent knife pants to boost its performance in a challenging retail environment, achieving record profits while competitors struggle [24][45] Fashion Trend Analysis - Bent knife pants, characterized by their unique curved design, have gained popularity due to their flattering fit for various body types, particularly for Asian women [15][22] - The pants have been recognized by fashion authorities, including Vogue, as a key trend for the upcoming seasons, indicating their mainstream acceptance [7][11] Market Performance - Uniqlo's sales of bent knife pants have significantly contributed to its overall performance, with the company reporting over 926 billion yen in revenue for the 2024 fiscal year, marking a historical high [24][45] - The demand for bent knife pants has led to a surge in production, with over 200 million units launched on e-commerce platforms within a week [5][11] Competitive Landscape - Major brands like Adidas, Zara, and UR have entered the bent knife pants market, indicating a competitive landscape where multiple players are vying for consumer attention [11][24] - The fashion industry is experiencing a shift, with many traditional brands facing bankruptcy, while Uniqlo continues to thrive by focusing on affordability and quality [23][24] Consumer Behavior - The affordability of bent knife pants, priced around 100 yuan, has made them accessible to a broad audience, particularly appealing to young workers seeking stylish yet budget-friendly options [22][20] - Uniqlo's strategy of offering high-quality products at competitive prices has resonated with consumers, allowing the brand to capture both low-income and middle-class markets [45][50]