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“碰一下”加速生态链渗透 兼顾便捷与安全成关键
Zhong Guo Jing Ying Bao· 2025-05-02 19:13
Core Insights - Alipay's "Tap" payment feature has surpassed 100 million users within a year, indicating its rapid adoption and success in the market [1][2] - The feature is expanding beyond payment to various scenarios such as hospitals, residential areas, and tourist attractions, enhancing its ecosystem [1][4] - Concerns regarding security and privacy have been raised, but Alipay assures that "Tap" maintains the same level of security as the traditional "Scan" method [1][5] User Adoption and Demographics - "Tap" has been implemented in over 400 cities and integrated with more than 5,000 brands and millions of merchants [2] - Approximately 50% of "Tap" users are under 30 years old, showcasing its appeal to younger demographics [2] Technological Development - A new chip developed by Fudan Microelectronics is set to enhance the "Tap" experience, offering faster response times and compatibility with all smartphones [3] - The chip is designed to function in extreme temperatures and has already secured significant orders from Alipay [3] Expansion of Use Cases - "Tap" is evolving from a payment method to a new service entry point, with over 300 applications including food ordering, access control, and ticket verification [4] - Collaborations with various service providers are facilitating the integration of "Tap" into everyday activities, improving user convenience [4] Security Measures - Alipay has implemented multiple security layers for "Tap," including requiring phone unlock and risk assessment systems during transactions [5] - Specific use cases, such as "Tap to open doors," have been designed with one-time access permissions to ensure safety [5] Future Outlook - The company envisions "Tap" becoming a prevalent method for various transactions, while "Scan" will still be relevant in specific contexts [5]