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“碰一下”加速生态链渗透 兼顾便捷与安全成关键
Core Insights - Alipay's "Tap" payment feature has surpassed 100 million users within a year, indicating its rapid adoption and success in the market [1][2] - The feature is expanding beyond payment to various scenarios such as hospitals, residential areas, and tourist attractions, enhancing its ecosystem [1][4] - Concerns regarding security and privacy have been raised, but Alipay assures that "Tap" maintains the same level of security as the traditional "Scan" method [1][5] User Adoption and Demographics - "Tap" has been implemented in over 400 cities and integrated with more than 5,000 brands and millions of merchants [2] - Approximately 50% of "Tap" users are under 30 years old, showcasing its appeal to younger demographics [2] Technological Development - A new chip developed by Fudan Microelectronics is set to enhance the "Tap" experience, offering faster response times and compatibility with all smartphones [3] - The chip is designed to function in extreme temperatures and has already secured significant orders from Alipay [3] Expansion of Use Cases - "Tap" is evolving from a payment method to a new service entry point, with over 300 applications including food ordering, access control, and ticket verification [4] - Collaborations with various service providers are facilitating the integration of "Tap" into everyday activities, improving user convenience [4] Security Measures - Alipay has implemented multiple security layers for "Tap," including requiring phone unlock and risk assessment systems during transactions [5] - Specific use cases, such as "Tap to open doors," have been designed with one-time access permissions to ensure safety [5] Future Outlook - The company envisions "Tap" becoming a prevalent method for various transactions, while "Scan" will still be relevant in specific contexts [5]
支付宝再造新入口!“碰链”对标2024“鸿蒙”?
华尔街见闻· 2025-04-24 10:30
四月下旬,巨头们接连出招,在平静已久的中国互联网江湖上掀起轩然大波。 先是刘强东亲自出马骑电驴送外卖,宣告京东跨界杀入外卖赛道,挑战美团霸主地位。而就在今天, 支 付宝又陡然"亮剑" 。在4月24日举行的2025支付宝"碰一下"生态大会上高调对外披露的"战报"显示:"碰 一下"自上线以来的321天,已覆盖全国400+城市, 支付用户数过1亿——这个速度比当年余额宝用户过亿 的时间还短,被喻为蚂蚁集团又一现象级产品。 一个亿级用户"新入口"悄然成型。 相比"扫一扫"需要进入支付宝 App后打开付款码的3步操作,"碰一下"仅需直接解锁手机后碰一下,最快1 步就能完成支付。更便捷的支付服务体验,是绝大多数用户对"碰一下"的第一印象。 但"碰一下"的"野心"远不止于支付, 支付宝宣布目前已与合作伙伴共创300多种场景应用方案,让用 户"碰一下"就能骑共享单车,看病,验证身份,点餐,获取会员福利并核销…… 作为新入口,"碰一下"的便捷性、兼容性和可扩展性让它区别二维码、NFC等旧入口。 "得入口者得天下",是移动互联网发展史上被反复验证过的元规则,"碰一下"背后的下一代线下交互入口 属于兵家必争之地。苹果凭借在欧美市场 ...