Core Insights - The Beijing real estate market is experiencing a significant recovery in the first half of 2025, driven by favorable policies and an increase in new project launches [1][3][10] - The number of new residential projects obtaining pre-sale permits has increased by 21.88% year-on-year, with a total of 39 projects approved [3][4] - The market is seeing a notable shift towards improvement-type housing, with transactions in the 10 million to 20 million yuan price range surging by nearly 90% [1][7] Group 1: Market Performance - In the first half of 2025, Beijing's new home sales reached 18,563 units, a year-on-year increase of 23.89%, with a total transaction value of 145.99 billion yuan, up 29.7% [7] - The proportion of improvement-type demand has risen to 47%, with units over 120 square meters accounting for over 30% of transactions for the first time [7][8] - The supply of new homes in districts like Haidian, Chaoyang, and Fengtai has been robust, with Haidian alone offering 4,035 units [3][10] Group 2: Policy Impact - The "Good House" policy has enhanced the quality standards of new homes, contributing to market vitality and a more diverse housing product line [10][11] - The government has prioritized land supply near transportation hubs and employment centers, which has positively influenced the market [10][11] - Continuous policy support is expected to further stimulate sales and improve the overall market environment [11] Group 3: Developer Strategies - Developers are focusing on optimizing living spaces and enhancing community amenities to meet the needs of improvement-type buyers [8][11] - The increase in pre-sale permits is linked to a rise in the proportion of completed homes, which has created a supply peak in the new home market [4][5] - Developers are encouraged to innovate and enhance product offerings to attract buyers and achieve strong sales performance [11]