Core Insights - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional aspects [1][2][3] Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, which is expected to grow by approximately 12% [3] - The shift in consumer behavior is evident as the demand for plants as emotional and aesthetic elements increases, moving from ceremonial purchases to everyday self-care consumption [3][4] - E-commerce is becoming a dominant force in the floral market, accounting for about 54.5% of the total retail market, with a projected value of 120 billion yuan in 2024 [5] Group 2: Consumer Preferences - Modern consumers prioritize high aesthetic appeal and ease of care when selecting plants, indicating a shift towards emotional value in purchasing decisions [2][4] - The rise of creative agricultural products, such as "forbidden banana green," showcases how innovative marketing can drive sales and connect with consumer emotions [3][4] Group 3: Industry Innovation - New farmers are leveraging technology and creativity to reshape the horticultural landscape, focusing on storytelling and emotional engagement with consumers [6][7] - The integration of tourism and cultural experiences with plant sales is emerging as a new business model, enhancing the value of plants beyond traditional sales [8][9] Group 4: Business Models - Companies are transitioning from one-time sales to long-term service models, providing ongoing care and maintenance for plants, which increases product value [10] - The blending of traditional agriculture with creative industries is leading to a holistic approach to business, where plants serve as both products and experiences [10]