政策性岭南特色水果保险

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为甜蜜撑腰,为美荔“保驾”|广东保险全链条助荔稳产稳销
Nan Fang Nong Cun Bao· 2025-05-19 00:31
Core Viewpoint - Guangdong's lychee industry is undergoing transformation towards scale, intelligence, and branding, supported by innovative insurance services that ensure stable production and sales [10][12]. Group 1: Industry Development - The lychee season in Guangdong starts from mid-May and can last until the end of July, with different regions contributing at various times [4][9]. - The "2025 Action Plan for Modern Agricultural Industry Clusters" aims to cultivate 20 billion-yuan-level industry clusters, including lychee, by 2025 [11]. - Guangdong insurance institutions are integrating deeply into the lychee industry chain through "insurance+" services, technology platforms, and disaster prevention systems [12][13]. Group 2: Insurance Products and Services - Insurance products tailored for lychee cultivation include various types such as planting insurance, meteorological index insurance, and quality safety liability insurance [20][22][23]. - As of April 2025, insurance coverage for lychee has reached 263,900 acres, providing risk protection amounting to 5.031 billion yuan, benefiting 24,000 farming households [25][26]. - The introduction of pest and disease insurance is crucial, as these factors significantly impact lychee yield [30][31]. Group 3: Sales and Marketing Initiatives - Insurance companies are leveraging technology and training to enhance lychee sales, including online platforms and direct sales initiatives [40][44]. - The "traceability + insurance" model has been developed to ensure quality and safety in lychee products, enhancing consumer trust [54][62]. - Collaborative efforts between insurance companies and local agricultural departments aim to improve sales channels and marketing strategies for lychee [41][49]. Group 4: Technological Integration - The establishment of smart agricultural management systems using IoT technology is being implemented to monitor environmental conditions and improve cultivation efficiency [72][74]. - The integration of big data, AI, and IoT in lychee farming is expected to enhance management efficiency and reduce labor costs [78][82]. - Training programs are being conducted to educate farmers on safe pesticide use and green cultivation techniques, promoting high-quality development in the tropical fruit industry [87][90].