"一骑红尘妃子笑，无人知是荔枝来。"作为全球最大的连片荔枝生产基地，广东茂名拥有142万亩荔 林，年产量超60万吨，全球每5颗荔枝便有1颗产自这里。2023年4月，习近平总书记在茂名视察时作出 重要指示，指出"茂名是荔枝之乡，发展荔枝种植有特色有优势，是促进共同富裕、推动乡村振兴的有 效举措，农村特色产业前景广阔"。 中国人民银行茂名市分行实施一系列强有力举措，引领金融活水润泽万千荔林，助力荔枝小果树蜕变为 富民兴村"摇钱树"。 政策为纲 织就产业振兴锦绣图 近年来，中国人民银行茂名市分行加强系统谋划，在政策端持续加码发力，围绕荔枝全产业链高质量发 展构建全方位金融支持体系，一项项优惠政策、一条条实惠举措，正在万亩荔林落地生根。每一项政策 举措如春风化雨，滋养着中国荔乡的寸寸肌理，为产业链延伸、价值链升级浇筑出坚实的制度根基。 出台专项扶持政策，开启金融惠"荔"新篇章。该行先后出台《关于金融支持"五棵树一条鱼"特色农业产 业的指导意见》《金融服务茂名荔枝产销的若干意见》等多项政策，与荔枝主产区高州市地方政府签订 金融服务合作协议，通过增加信贷供给、开辟绿色通道、产业链金融创新、保险保障加持等强有力举措 为荔枝 ...

Core Viewpoint - Guangdong's lychee industry is undergoing transformation towards scale, intelligence, and branding, supported by innovative insurance services that ensure stable production and sales [10][12]. Group 1: Industry Development - The lychee season in Guangdong starts from mid-May and can last until the end of July, with different regions contributing at various times [4][9]. - The "2025 Action Plan for Modern Agricultural Industry Clusters" aims to cultivate 20 billion-yuan-level industry clusters, including lychee, by 2025 [11]. - Guangdong insurance institutions are integrating deeply into the lychee industry chain through "insurance+" services, technology platforms, and disaster prevention systems [12][13]. Group 2: Insurance Products and Services - Insurance products tailored for lychee cultivation include various types such as planting insurance, meteorological index insurance, and quality safety liability insurance [20][22][23]. - As of April 2025, insurance coverage for lychee has reached 263,900 acres, providing risk protection amounting to 5.031 billion yuan, benefiting 24,000 farming households [25][26]. - The introduction of pest and disease insurance is crucial, as these factors significantly impact lychee yield [30][31]. Group 3: Sales and Marketing Initiatives - Insurance companies are leveraging technology and training to enhance lychee sales, including online platforms and direct sales initiatives [40][44]. - The "traceability + insurance" model has been developed to ensure quality and safety in lychee products, enhancing consumer trust [54][62]. - Collaborative efforts between insurance companies and local agricultural departments aim to improve sales channels and marketing strategies for lychee [41][49]. Group 4: Technological Integration - The establishment of smart agricultural management systems using IoT technology is being implemented to monitor environmental conditions and improve cultivation efficiency [72][74]. - The integration of big data, AI, and IoT in lychee farming is expected to enhance management efficiency and reduce labor costs [78][82]. - Training programs are being conducted to educate farmers on safe pesticide use and green cultivation techniques, promoting high-quality development in the tropical fruit industry [87][90].