Core Viewpoint - The jewelry industry is experiencing a new wave of price increases due to the rising costs of gold and gemstones, with companies like Junpei, Lao Pu Gold, and Chow Tai Fook announcing price adjustments. Group 1: Junpei's Price Adjustments - Junpei announced a price increase effective October 31, marking its third price hike this year, with the last adjustment occurring just 25 days prior [1][5]. - The previous price increase on September 25 saw a rise of 15%-20%, with specific products like a pendant increasing from over 41,000 yuan [5]. - The most recent price hike for a 10.8-gram bracelet saw a 21% increase, from 18,090 yuan to 21,900 yuan [1][5]. Group 2: Industry-Wide Price Trends - The jewelry sector is witnessing a collective price increase, with other brands like Lao Pu Gold and Chow Tai Fook also adjusting prices at the end of October [4][10]. - Chow Tai Fook plans to raise prices by 12%-18% for its gold products, citing the impact of rising gold prices on costs [18]. - The average gold price among traditional jewelry brands is nearing 1,300 yuan per gram, with specific brands like Lao Pu Gold priced at 1,279 yuan per gram [15]. Group 3: Consumer Reactions and Market Dynamics - Consumers are expressing concerns over the rapid price increases, with some reporting that items purchased just before price hikes are now significantly more expensive [7][8]. - The market has seen long queues at physical stores, driven by promotional activities despite the price increases [13]. - Recent fluctuations in gold prices have led to a historic high, with spot and futures prices surpassing 1,000 yuan per gram for the first time [25].