Group 1 - The meeting focused on brand innovation and public opinion management for accounting firms in the digital economy era [1][2] - Key dimensions for brand building in the accounting industry include brand loyalty, awareness, perceived quality, brand association, and brand equity [1] - Challenges and opportunities for brand development in the accounting sector were discussed, with a framework for brand building outlined across strategic, managerial, executional, and evaluative levels [1] Group 2 - Ernst & Young shared its experience in creating digital platforms, emphasizing the importance of delivering specialized knowledge to enhance client brand experience [2] - Deloitte proposed an internal and external public opinion management strategy, highlighting the need for a crisis response team and professional content output to mitigate negative perceptions [2] - Participants agreed on the necessity of innovative theoretical research, expanding communication channels, and leveraging AI technology for brand management and public opinion response [2]