舆情应对
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小米业务版图扩张,舆情场空前复杂!公关一号变动
Xin Lang Cai Jing· 2025-11-24 06:23
随着王化官宣转岗至小米武汉总部,同日市场消息称小米集团发布《组织调整及干部任命通知》,任命 王化担任武汉区域总部综合管理部总经理,向武汉区域总部总经理王扉汇报;任命徐洁云兼任集团公关 部总经理,向集团副总裁、CMO、集团战略市场部总经理许斐汇报;同时徐洁云继续担任集团战略市 场部副总经理兼集团董事长特别助理。北京商报记者就该文件向小米集团方面核实,但截至发稿未得到 回复。此前一周,就王化转岗及继任者情况,记者也从业内人士处了解到上述情况,当时对方表示还没 有新的继任者,徐洁云可能会"先盯一段时间"。 作为小米公关体系的核心操盘手,王化的职业轨迹与小米公关部门的发展深度绑定。 图片来 小米公关一号位变动的官宣虽迟但到。 小米集团公关部总经理王化近日在个人微博发文,确认已转岗至小米武汉总部。集团董事长特别助理、 战略市场部副总经理徐洁云在微博评论区回复王化称:"多谢兄弟!开拓新征程,加油!"而一份网传的 小米集团《组织调整及干部任命通知》显示,徐洁云接替王化兼任集团公关部总经理。 同样是小米集团话题高管的人事变动,王化的转岗和此前中国区市场部总经理王腾的离开相比,显得早 有预兆。今年11月上旬,网上便屡现关于其职 ...
民航华东地区管理局党委举办宣传思想文化工作暨新闻发言人培训
Zhong Guo Min Hang Wang· 2025-08-27 04:01
Core Points - The training program for the Civil Aviation East China Regional Administration focused on enhancing the quality and effectiveness of propaganda and cultural work in the region [1][2] - Experts provided insights on Xi Jinping's cultural thoughts, crisis management, media communication, and the image building of spokespersons [1] - Participants engaged in practical exercises and discussions aimed at improving public opinion guidance and response capabilities [1] Group 1 - The training was attended by 49 participants, including spokespersons and cultural personnel from various regulatory bodies [2] - The East China Administration emphasized the importance of political responsibility and the need to strengthen political awareness and action [1] - The training aimed to create a positive public opinion environment for high-quality development and safety in East China civil aviation [1]
关于进一步加强安全生产及合规经营有关工作的通知
Shang Wu Bu Wang Zhan· 2025-08-01 15:42
Group 1 - The core message emphasizes the importance of safety management for companies operating in Sierra Leone, especially in light of recent extreme weather events causing significant damage and loss of life [1][2] - Companies are urged to strengthen safety risk awareness and management, ensuring that all personnel are aware of the local security situation and prepared for emergencies [1][2] - There is a call for the establishment of a robust safety production mechanism, including compliance with security guidelines and regular emergency drills [2] Group 2 - Companies are advised to enhance compliance with local laws and regulations, ensuring project quality and environmental protection while avoiding labor disputes [2] - Employee rights must be safeguarded, with a focus on timely wage payments and addressing employee concerns to maintain morale and productivity [2][3] - Attention to public sentiment is crucial, with companies needing to manage potential negative publicity related to safety, wages, and cultural issues effectively [3]
武大这波争议,比判决更扎心的是沉默
凤凰网财经· 2025-07-31 13:19
Core Viewpoint - The article discusses the ongoing controversy surrounding Wuhan University, highlighting the tension between procedural justice and public opinion, as well as the struggles faced by alumni in the business world amid recent scandals [4][40]. Group 1: Legal Dispute and Public Reaction - A court ruling on July 25, 2023, dismissed all sexual harassment allegations made by a female student against a male student, leading to public outrage and questions about the university's previous disciplinary actions [3][12]. - The incident began in July 2021 when the female student recorded what she perceived as harassment, but dissatisfaction with the university's response led her to publicize her claims online, igniting a national debate [6][8]. - Following the court's decision, the female student announced her academic success and intentions to continue reporting the male student, which was interpreted as a declaration of victory in a perceived false accusation [14][16]. Group 2: Alumni Struggles - Several alumni from Wuhan University have faced significant legal and financial troubles, contrasting sharply with the university's prestigious reputation [25][40]. - Wang Linpeng, CEO of a listed company, faced a detention notice in April 2025, leading to a drop in stock prices, although he returned to work after the detention was lifted [27][28]. - Yu Lei, chairman of Tianfeng Securities, has been under investigation for alleged misconduct related to the company's IPO, reflecting the challenges faced by alumni in maintaining ethical standards [31]. - Ai Luming, a prominent alumnus, saw his business empire collapse due to financial mismanagement and regulatory scrutiny, culminating in bankruptcy proceedings for his company [36][39]. Group 3: Broader Implications - The controversies surrounding the university and its alumni raise questions about the integrity of educational institutions and their responsibilities in upholding justice and ethical standards [40]. - The article reflects on the broader societal implications of individual choices and the pressures of navigating complex moral landscapes in the business world [40].
北京注册会计师协会行业发展战略委员会举办“数字经济时代行业品牌创新与舆情管理”研讨会
Zheng Quan Ri Bao Wang· 2025-07-09 06:33
Group 1 - The meeting focused on brand innovation and public opinion management for accounting firms in the digital economy era [1][2] - Key dimensions for brand building in the accounting industry include brand loyalty, awareness, perceived quality, brand association, and brand equity [1] - Challenges and opportunities for brand development in the accounting sector were discussed, with a framework for brand building outlined across strategic, managerial, executional, and evaluative levels [1] Group 2 - Ernst & Young shared its experience in creating digital platforms, emphasizing the importance of delivering specialized knowledge to enhance client brand experience [2] - Deloitte proposed an internal and external public opinion management strategy, highlighting the need for a crisis response team and professional content output to mitigate negative perceptions [2] - Participants agreed on the necessity of innovative theoretical research, expanding communication channels, and leveraging AI technology for brand management and public opinion response [2]