Core Viewpoint - ST Huayang announced an expected net profit loss for the first half of 2025, with a projected loss of 191 million to 221 million yuan after deducting non-recurring gains and losses, and a loss of 185 million to 215 million yuan attributable to shareholders of the listed company [1] Group 1: Financial Performance - The company anticipates a negative net profit primarily due to a decrease in overall business scale from brand clients compared to the same period last year [1] - Despite actively participating in client bidding, some awarded projects will not commence until the second half of the year, leading to slower-than-expected recovery in operating scale for the first half of 2025 [1] - New business expansions, such as digital cultural tourism, are still in the nurturing phase and are unlikely to contribute significantly to profits in the short term [1] Group 2: Company Background - Huayang Lianzhong was established in 1994 and is located in Changsha, Hunan Province, primarily providing comprehensive internet marketing services [1] - The company has a registered capital of 253 million yuan and is represented by legal representative Yang Jiaqing [1] - According to data analysis, Huayang Lianzhong has invested in 56 enterprises and participated in 198 bidding projects, holding 181 trademark registrations and 19 patents, along with 7 administrative licenses [1]

Group 1 - The company expects a net profit attributable to shareholders for the first half of 2025 to be between -185 million and -215 million yuan [1][2] - The net profit after deducting non-recurring gains and losses is projected to be between -191 million and -221 million yuan [1][2] - The previous year's net profit attributable to shareholders was -102.65 million yuan, and the net profit after deducting non-recurring gains and losses was -92.07 million yuan [1] Group 2 - The main reasons for the expected loss include a decrease in overall business scale from brand clients compared to the same period last year, and new business ventures like digital cultural tourism are still in the cultivation phase and unlikely to contribute profit in the short term [2]

Core Viewpoint - Huayang Lianzhong (603825) expects a net loss attributable to shareholders of the listed company for the first half of 2025, ranging from -185 million to -215 million yuan, primarily due to a decline in overall business scale from brand clients compared to the same period last year and the nascent stage of the newly developed digital cultural tourism business [1] Financial Performance - The company anticipates a net profit attributable to shareholders of the listed company, excluding non-recurring gains and losses, to be between -191 million and -221 million yuan for the first half of 2025 [1] - The expected losses indicate a significant downturn in financial performance compared to previous periods [1] Business Development - The decline in business scale from brand clients is identified as a major factor contributing to the anticipated losses [1] - The digital cultural tourism business, which is newly developed, is still in the cultivation phase and is unlikely to achieve scale effects in the short term [1]