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零售端、产业端、国际端,电商大会三场论坛把趋势“聊透”
Xin Jing Bao· 2025-09-10 13:29
Group 1: Event Overview - The 2025 E-commerce Conference was held on September 10-11, 2025, in Beijing, focusing on the theme "Digital Intelligence Leading, Quality Innovation" with a comprehensive coverage of the e-commerce ecosystem [1] - The conference featured a main forum discussing digital transformation and international cooperation, along with specialized sessions on consumer e-commerce and industrial e-commerce [1][5] Group 2: E-commerce Development in Beijing - Beijing's online retail sales reached 303.51 billion yuan from January to July 2025, accounting for 39.55% of the total retail sales, surpassing the national average by 14.64 percentage points [2] - The city has nearly 1,900 large-scale retail enterprises and is home to five national e-commerce demonstration bases and 14 national e-commerce demonstration enterprises, the highest in the country [2] Group 3: Industry Insights - The integration of artificial intelligence and big data is driving a technological revolution in e-commerce, enhancing consumer experience and brand value [3] - E-commerce is positioned as a crucial link between the digital economy and the real economy, serving as an accelerator for high-quality economic development and a service platform for improving living standards [3] Group 4: Digital Services and Consumer Experience - The report presented at the conference highlighted that digital service consumption is becoming a new growth point for e-commerce, with AI applications driving the digital and intelligent upgrade of services [4] - Quality e-commerce emphasizes not only providing high-quality products but also creating emotional connections with consumers, enhancing their shopping experience [4] Group 5: Specialized Sessions and Future Directions - The conference included specialized sessions on consumer e-commerce, cross-border e-commerce, and industrial e-commerce, focusing on new trends and opportunities [5][6] - A memorandum of cooperation was signed between Beijing's Commerce Bureau and the Beijing branch of the Industrial and Commercial Bank to support the development of cross-border e-commerce [6] Group 6: Historical Context - The E-commerce Conference has been held continuously since 2011 and has become an important platform for showcasing innovative achievements and trends in the e-commerce sector [7]