Core Insights - The report by iResearch focuses on the development of marketing intelligence agents, which utilize generative AI or machine learning algorithms to automate marketing tasks, highlighting their transformative value in the marketing sector [1] Group 1: Development Background - The global marketing environment is undergoing three significant changes: accelerated iteration of platform advertising rules, increased privacy regulations, and rising digital marketing investments, with digital channels expected to account for 61.1% of marketing spend by 2025 [8][12] - Chinese companies face challenges in overseas marketing due to cultural differences, complex channels, compliance, and cross-border payment issues, which marketing intelligence agents can help address through multilingual content generation and compliance checks [13][15] Group 2: Technological Evolution - Marketing tools have evolved from single advertising platforms to intelligent agents capable of market insights, content generation, ad optimization, and performance reporting, enabling cross-channel automation [10][24] - The key capabilities of marketing intelligence agents include market insights, content generation, ad optimization, and performance evaluation, which collectively enhance marketing efficiency and decision-making quality [24] Group 3: Industry Ecosystem - The ecosystem consists of upstream technology providers (both domestic and international), advertising channels, midstream toolchain companies, and downstream sectors focusing on cross-border e-commerce, brands, and gaming [1][32] - Major players in the ecosystem include domestic models like Wenxin Yiyan and international models like ChatGPT, with advertising channels such as Douyin and Google Ads serving as platforms for deployment [1][32] Group 4: Business Models - The primary business models in this sector include revenue sharing from ad placements, subscription models, and value-added services such as creative production and consulting [1][29] - The market for intelligent marketing agents in China is expected to exceed 100 billion yuan by 2030, indicating significant growth potential [1] Group 5: Benchmark Cases - Notable examples of marketing intelligence applications include Meta's Advantage+ automated advertising product, which streamlines the entire shopping and app advertising process, and Tiandong Technology's Navos marketing AI Agent, which optimizes market analysis and ad placement [1][15]

Core Viewpoint - The 2025 China Mobile Global Partner Conference showcased the collaboration between AsiaInfo Technology and China Mobile, highlighting advancements in AI-native RAN base stations and digital ontology platforms, emphasizing the integration of communication and AI technologies [1][17][19]. Group 1: Event Overview - The conference took place from October 10 to 12, focusing on "Carbon-Silicon Symbiosis and Co-creating the AI+ Era" [1]. - AsiaInfo Technology, as a strategic partner of China Mobile, presented its products and services, including "network, data, intelligence, and security" [1][5]. - Key leaders from various sectors, including government and industry associations, attended the event, enhancing networking opportunities [2][6]. Group 2: Strategic Collaboration - AsiaInfo Technology has been collaborating with China Mobile since 1999, marking 26 years of partnership that has evolved from communication support systems to empowering various industries through ICT technology [5][24]. - The partnership has established a model of industry collaboration and complementary advantages in China [5]. Group 3: Product Launches - The AI-native RAN base station product was launched, designed to enhance the integration of communication and AI capabilities, enabling dynamic sharing of computing power and intelligent services within wireless networks [19]. - The digital ontology platform was introduced, capable of abstracting raw data into semantic models for real-time business data processing, facilitating simulation and automated decision-making [20]. Group 4: Industry Applications - AsiaInfo Technology showcased its capabilities in various sectors, including communication, energy, transportation, and government, demonstrating its comprehensive digital transformation services [24][26]. - The company has developed a full-cycle service support system for large model applications, addressing the needs of vertical industries [24]. Group 5: Future Directions - The collaboration between AsiaInfo Technology and China Mobile is expected to expand with the continuous innovation of AI and big data technologies, contributing to the digital transformation of industries in China [27]. - AsiaInfo Technology aims to enhance its role in China Mobile's digital transformation initiatives, supporting business capability upgrades and operational improvements [27].