Core Viewpoint - The recent policy from Qinghai aims to address the issue of product homogeneity in the cultural and creative market, providing new opportunities for innovation and consumer engagement [1][2][3] Group 1: Policy Initiatives - Qinghai has introduced the "Guiding Opinions on Continuously Promoting the Development of Cultural and Creative Products" to enhance the development of cultural products [1] - The policy encourages pilot units to integrate social forces, focusing on creative design and craftsmanship innovation [1][2] - Establishment of provincial cultural creative product enterprises or cultural relic creative industry alliances is promoted to consolidate resources [2] Group 2: Market Impact - The new policy is expected to revitalize the national cultural consumption market by introducing unique products inspired by Tibetan culture and Qinghai's natural beauty [1][2] - Qinghai's distinctive cultural products are anticipated to attract consumer attention nationwide, driving growth in related consumption [2] - The policy allows pilot units to use income for enhancing public cultural services and collecting cultural relics, enriching cultural resources for consumers [2] Group 3: Innovation and Industry Significance - The policy encourages innovation incentive mechanisms, promoting pilot units to lead in product selection, creative design, and intellectual property authorization [2] - Qinghai's initiatives serve as a significant example for other regions, encouraging them to enhance innovation and improve the quality and competitiveness of cultural products [2][3] - The new policy is seen as a key opportunity for both Qinghai's cultural industry and the national cultural sector to break the deadlock of product homogeneity [3]