Core Viewpoint - The recent policy from Qinghai aims to address the issue of product homogeneity in the cultural and creative market, providing new opportunities for innovation and consumer engagement [1][2][3] Group 1: Policy Initiatives - Qinghai has introduced the "Guiding Opinions on Continuously Promoting the Development of Cultural and Creative Products" to enhance the development of cultural products [1] - The policy encourages pilot units to integrate social forces, focusing on creative design and craftsmanship innovation [1][2] - Establishment of provincial cultural creative product enterprises or cultural relic creative industry alliances is promoted to consolidate resources [2] Group 2: Market Impact - The new policy is expected to revitalize the national cultural consumption market by introducing unique products inspired by Tibetan culture and Qinghai's natural beauty [1][2] - Qinghai's distinctive cultural products are anticipated to attract consumer attention nationwide, driving growth in related consumption [2] - The policy allows pilot units to use income for enhancing public cultural services and collecting cultural relics, enriching cultural resources for consumers [2] Group 3: Innovation and Industry Significance - The policy encourages innovation incentive mechanisms, promoting pilot units to lead in product selection, creative design, and intellectual property authorization [2] - Qinghai's initiatives serve as a significant example for other regions, encouraging them to enhance innovation and improve the quality and competitiveness of cultural products [2][3] - The new policy is seen as a key opportunity for both Qinghai's cultural industry and the national cultural sector to break the deadlock of product homogeneity [3]

Group 1 - The core viewpoint highlights the success of cultural and creative products, exemplified by the National Museum's "Fengguan" refrigerator magnets, which have sold over 1 million units, setting a record for the museum's product sales in nearly 20 years [1] - Cultural and creative products have become a unique aspect of the consumer market, yet the issue of product homogeneity remains prominent, necessitating innovation and a deeper understanding of cultural significance [1] - Successful cultural products, such as the "Tang Girl" from the Shaanxi History Museum and the "Archaeological Blind Box" from the Henan Museum, demonstrate the importance of deeply exploring local culture and incorporating distinctive regional characteristics [1] Group 2 - The "Wang's Handmade" cultural brand collaborates with over 1,400 rural artisans across 28 villages in regions like Guizhou and Yunnan, achieving annual sales exceeding 10 million yuan, showcasing the potential for economic returns and emotional resonance through quality craftsmanship [2] - Some museum cultural products suffer from imitation and poor quality, which not only damages the museum's brand image but also hinders the high-quality development of the cultural industry [2] - Developers should align product development with current trends and consumer characteristics, ensuring that cultural products remain fresh and relevant [2]