转自：北京日报客户端 在天安门地区管委会指导下，天旅集团开发推出了这两款文创产品。抗战胜利80周年纪念徽章采用东方 审美的装饰性轮廓，边缘曲线为祥瑞纹样，既典雅气韵，又不失庄重感。整体布局以天安门为视觉中 心，长城、华表等元素环绕聚拢，让视觉焦点自然落于"抗战胜利与国家象征"的核心表意上。小小的徽 章上，还有和平鸽、麦穗、橄榄枝等生动细节。九三阅兵现场，直升机上悬挂的"正义必胜""和平必 胜""人民必胜"条幅让人印象深刻。在抗战胜利80周年纪念大会徽章上，也能见到这一元素。三个"必 胜"做成了标语吊牌垂直排列，让核心精神标语更有仪式感，也丰富了整个产品的灵动性。 天安门周边文创又上新了，这次是"纪念中国人民抗日战争暨世界反法西斯战争胜利80周年"纪念徽章。 同时上新的还有"天安门大红灯笼系列·四季天安冰箱贴"的第三枚——"秋吉"冰箱贴。9月13日起，市民 游客可以在天安门广场便民服务车或"中轴之核"微店线上购买。 来源：北京发布 ...

Group 1 - The company is developing cultural and creative products related to blessings [1] - Ongoing negotiations for related cooperation are in progress [1]

Core Viewpoint - The 52nd Beijing International Gifts, Premiums and Household Products Exhibition showcased the innovative cultural products of time-honored brands, highlighting their efforts to blend traditional craftsmanship with modern consumer demands [1][2]. Group 1: Cultural Products and Innovation - The exhibition featured a special museum-themed area where cultural products from time-honored brands attracted significant attention from visitors [2]. - Full of creativity, products like plush vegetable toys and interactive items were designed to appeal to younger consumers, demonstrating the brands' ability to innovate while preserving traditional techniques [4][5]. - The Six Biji Museum developed various fun and visually appealing cultural products, including a modular refrigerator magnet that represents traditional pickling culture [4][6]. Group 2: Brand Heritage and Consumer Engagement - Time-honored brands like Quanjude and Liubiju have established museums to narrate their historical stories and promote intangible cultural heritage, enhancing consumer understanding and engagement [6][7]. - The establishment of museums serves as a platform for consumers to explore the cultural significance behind traditional dishes, such as Quanjude's roast duck, which has a history dating back to 1864 [7]. - The Ministry of Commerce has emphasized the importance of integrating traditional culture into modern production to meet contemporary consumer needs, with the number of recognized time-honored brands reaching 1,455 in 2024 [7][8]. Group 3: Market Adaptation and Future Strategies - The dynamic management mechanism established by the Ministry of Commerce allows for the removal of poorly performing brands from the time-honored list, ensuring that only those that adapt to market changes remain [8]. - Brands are focusing on creating products that resonate with younger consumers, as evidenced by the rapid sales of innovative items like the modular refrigerator magnet [8]. - Future strategies include deeper exploration of historical cultural resources and the integration of trendy elements to attract a younger audience [8].

Core Viewpoint - The recent policy from Qinghai aims to address the issue of product homogeneity in the cultural and creative market, providing new opportunities for innovation and consumer engagement [1][2][3] Group 1: Policy Initiatives - Qinghai has introduced the "Guiding Opinions on Continuously Promoting the Development of Cultural and Creative Products" to enhance the development of cultural products [1] - The policy encourages pilot units to integrate social forces, focusing on creative design and craftsmanship innovation [1][2] - Establishment of provincial cultural creative product enterprises or cultural relic creative industry alliances is promoted to consolidate resources [2] Group 2: Market Impact - The new policy is expected to revitalize the national cultural consumption market by introducing unique products inspired by Tibetan culture and Qinghai's natural beauty [1][2] - Qinghai's distinctive cultural products are anticipated to attract consumer attention nationwide, driving growth in related consumption [2] - The policy allows pilot units to use income for enhancing public cultural services and collecting cultural relics, enriching cultural resources for consumers [2] Group 3: Innovation and Industry Significance - The policy encourages innovation incentive mechanisms, promoting pilot units to lead in product selection, creative design, and intellectual property authorization [2] - Qinghai's initiatives serve as a significant example for other regions, encouraging them to enhance innovation and improve the quality and competitiveness of cultural products [2][3] - The new policy is seen as a key opportunity for both Qinghai's cultural industry and the national cultural sector to break the deadlock of product homogeneity [3]

Core Viewpoint - The article discusses the transformation of the Tian Gong Zaojing, a traditional Chinese architectural feature, into a cultural and creative product, highlighting the importance of understanding the historical and structural significance of the artifact in the design process [1][2]. Group 1: Cultural and Creative Development - The Tian Gong Zaojing has been developed into a cultural and creative product after extensive research and design, showcasing its intricate structure and aesthetic value [1]. - The design of the Tian Gong Zaojing refrigerator magnet incorporates the five-layer structure of the original artifact, allowing for a creative representation that is both functional and educational [2]. - The creative process emphasizes the need for designers to have a deep understanding of the cultural significance of the artifacts to effectively convey their beauty and historical context [2]. Group 2: Personal Background and Engagement - The designer has a long-standing interest in ancient architecture, having visited numerous historical sites and engaged in related educational activities from a young age [4]. - The designer's previous projects, such as the detailed depiction of the Forbidden City, have provided a solid foundation for the development of cultural and creative products [4]. - The initiative aims to bridge the gap between youth and museums, encouraging a deeper appreciation of cultural heritage through accessible and engaging products [4].