央视网消息：马年奔腾而来，以"马"为主题的文创产品也在全国掀起消费热潮。从博物馆的镇馆之宝衍生玩偶到非遗手作的创新表 达，再到潮玩品牌的个性化设计，传统文化与现代消费的碰撞，正催生出全新的市场图景，传递着中国文化特有的气质和情感。 马跃千年 从三彩瑰宝到潮流文创 从盛唐的艺术瑰宝到马年新春伴手礼，河南博物院的三彩马文创近日频频出圈。 博物院的展厅内，记者找到了它的原型，三彩骏马体格健壮、流光溢彩。 河南博物院文博助理馆员王琢介绍，唐三彩马的色彩非常丰富，它是以黄、绿、白三色为基底，并辅以蓝、褐等色彩融汇而成， 彰显了大唐气象下一马当先、万马争先的精神图腾。 计团队抓住唐代以"丰腴为美"的审美特质，采用数字化建模技术反复调整造型。历经多道繁复工序后，一群色彩斑斓的萌态小马破 窑而出。 设计团队负责人王茜蓓表示，他们不仅尊重并还原传统三彩的用色体系，还研发了新型彩釉色系，引入了清新粉嫩的马卡龙配 色，赋予了三彩小马灵动、清透的气质。 成都武侯祠博物馆副馆长李龙表示，赤兔日行千里，和关公一起代表着忠义和力量，祝福大家"大展宏图"。的卢是刘备的坐骑，它 相当于是在"马跃檀溪"的时候，在三国文化里面代表着是化险为夷和好 ...

"哭哭马"毛绒玩偶 "马彪彪"软陶小马 上海博物馆"心情小马"冰箱贴 朵云轩木版水印马年系列 "云马逐梦"手提灯笼 今潮8弄的大型灯光艺术装置 正大广场《天马》巨型糖艺作品 世博会博物馆"马上有钱"旋转冰箱贴 思南公馆"以梦为马"迎新装置 豫园灯会"骏驰九 州，步步生花"主灯组 陈 琳 当网络上的"哭哭马"毛绒玩偶以情绪共鸣出圈，"马彪彪"软陶小马以随性质感取胜，折射出传统生肖设 计个性化、趣味化的当代潮流时，申城的设计师与文创人，在表达公众情绪、展示时代潮流的同时，将 地域记忆、非遗技艺、传统文脉与现代审美相融，开辟了一条兼具传统、摩登与国际化新意的生肖设计 路径。——编者 新春申城，马年吉庆与年味盈满街巷。 今潮8弄的"虹口礼物"首店内，"白马咖啡馆"系列文创持续热卖，将摩登精致与马年设计元素相融相 宜。亚克力灯细致复刻老建筑的窗棂与砖墙，点亮时，暖光似从历史缝隙中缓缓苏醒；纯白马克杯上， 咖啡色骏马徽标与"1939"年份静静相伴，无声诉说着一段关于庇护与重逢的城市记忆。该系列中，余积 勇艺术工作室创作的陶瓷马年摆件，釉色温润、线条流畅，无奔跃的夸张姿态，却以含蓄内敛的形体， 将"一马当先"的吉祥寓意，稳 ...

2026年春运旅途正浓，2月6日，贵阳北站候车大厅里多了一处文创打卡地——"成铁文创"，这个融合铁路文化与贵州灵秀风情的文创空间，让"候车即逛 展"的全新体验照进现实。 记者在现场看到，店内的文创产品兼具实用价值与文化内涵，看得人眼花缭乱。还原度极高的合金电动复古火车模型，仿佛把铁路文化握在掌心；具有代表 性的原创铁路IP形象"成路鹿"系列周边，无论是软萌的玩偶还是富有质感的冰箱贴钥匙扣都格外吸睛；还有造型逼真的动车笔，笔身复刻了高铁车头的流线 型设计，书写顺滑流畅，兼具颜值与实用性……每一件都承载着铁路发展的历史底蕴与西南地区的人文魅力。 "很荣幸能看到我们设计的文创产品受到大家的关注，我们希望继续当好铁路文化的传播者，为旅客朋友提供更优质、更多元的产品选择。"成铁传媒公司文 化产业部相关负责人说道。 走进门店，复古列车的氛围感与铁路文创的活力扑面而来，仿佛踏入一节满载惊喜的文创专列。红亮的流线型车身复刻着老铁路的记忆，车窗式的通透展陈 区将文创好物一一呈现，红色调的车身搭配明亮的自然采光，让整个空间明快又温馨；车内萌趣的铁路IP形象环绕顶部一圈，细节里满是铁路文化的独特韵 味。 作为优化旅客出行文化供给的 ...

Core Insights - The article highlights the rising popularity of a creative cultural product named "Ma Biao Biao," a small horse figure that has become a viral sensation online, reflecting a blend of traditional art and contemporary creativity [1][4][12] Group 1: Product Overview - "Ma Biao Biao" is a collaboration between Beijing Academy of Painting and Zibo Xiaoxiaomi Soft Clay, characterized by its playful design and interactive features, inviting users to create various hairstyles for the figure [1][10] - The product is inspired by Qi Baishi's painting "Soaring Horse," capturing the essence of freedom and joy, which resonates with the audience [4][11] - The initial product was a soft clay figure priced at 299 yuan, with additional color variations introduced due to high demand [7][10] Group 2: Market Response and Expansion - The demand for "Ma Biao Biao" has exceeded supply, prompting the company to increase production capacity and expand its product line, including resin versions and various merchandise [3][10] - The upcoming exhibition of Qi Baishi's original painting "Soaring Horse" is expected to further boost interest in "Ma Biao Biao," with new product launches planned to coincide with the event [11] Group 3: Cultural Significance - The success of "Ma Biao Biao" reflects a cultural trend where "ugly-cute" products resonate with younger consumers, emphasizing emotional connection over traditional aesthetics [12] - The product's appeal lies in its unique personality and interactive nature, which fosters deeper emotional ties with consumers, distinguishing it in a saturated market [12]

据王枝介绍，在这些小马中，比较经典的款式是白色小马搭配黑色头发。其余的还有彩色小马搭配黑色 头发，或是白色小马搭配不同颜色的头发。 "我是非遗代表性项目淄博泥塑(软陶制作)市级代表性传承人，当初考虑到马年将至，就想借助非遗技 艺，做一些应景的文创产品。"她说，后来从《如此千里》中得到了灵感。 中新网北京1月23日电(记者 上官云) "有一种淡淡的疯感""发量比我都多"……最近，"潦草小马"生肖文 创火了：秀发蓬松，造型各异，在社交平台迅速走红。 这些"潦草小马"有个统一的名字，叫做"马彪彪"，由北京画院和淄博小虾米软陶艺术馆联合推出，其设 计灵感，源自画家齐白石晚年创作的奔马图《如此千里》。 最近，上述艺术馆的负责人王枝接受了中新网记者专访，分享了"潦草小马"背后的故事。 "潦草小马"，出圈！ 在山东美术馆齐白石IP文创专区，"马彪彪"系列文创相当抢眼：有的小马"秀发"蓬松，透着一股"放荡 不羁"的气场；有的小马则扎着双马尾、麻花辫……造型各异。 几经考量，王枝带领自己的工作室团队，将开发文创的关注点放在了写意性上，经过十几次调整和测 试，最后有了现在出圈的"潦草小马"。 她透露，自从"马彪彪"火上热搜后，自 ...

Core Perspective - Xi'an is undergoing an economic transformation driven by a "cultural revitalization" strategy, creating a virtuous cycle of "cultural preservation - industrial upgrading - consumption expansion" that rejuvenates cultural heritage and fuels economic growth [1] Group 1: Cultural Heritage Preservation - Xi'an City Wall has established a system for "cultural relic monitoring + environmental improvement + active utilization," utilizing AR and 3D printing technologies to enhance visitor engagement and cultural memory [1][3] - The "living protection" concept allows cultural heritage to transition from museums to everyday life, making it interactive and perceptible [4] Group 2: Cultural Innovation and Digitalization - The collaboration between Northwest University and the Qin Terracotta Army Museum on the "AI Virtual Restoration Project" significantly enhances traditional restoration efficiency [3] - Xi'an is focusing on creating a "Tang Poetry Capital" cultural brand, with plans to implement 26 specific tasks to showcase its historical significance [6] Group 3: Cultural and Commercial Integration - The "Daming Palace Night City" integrates dining, performances, and trendy experiences, attracting daily foot traffic of hundreds of thousands and showcasing Tang culture [11] - The "Chang'an Twelve Hours" themed street has received over 7 million visitors since its opening, demonstrating the successful integration of cultural IP and immersive experiences [11][13] Group 4: Night Economy and Consumer Engagement - Xi'an has hosted 51 concerts this year, attracting over 932,000 attendees, highlighting the role of events in driving consumer spending [13] - The city has successfully launched multiple night consumption seasons, establishing popular night-time landmarks and enhancing the overall cultural experience for residents and tourists [13][14]

Core Insights - The Yellow River Delta National Nature Reserve in Shandong has seen a significant increase in migratory bird populations and tourism, indicating a successful transformation of ecological benefits into economic growth [3][4] Group 1: Ecological Developments - The Yellow River Delta Reserve, covering 1,530 square kilometers, is a crucial hub for migratory birds, attracting millions annually and is recognized as an "international airport for birds" [1] - As of November 2025, over 400,000 migratory birds have been recorded in the reserve, marking a 30% increase compared to the previous year [3] - The number of bird species in the reserve has risen from 187 to 376, with the area becoming the largest breeding ground for the Oriental White Stork and the second largest for the Black-headed Gull [3] Group 2: Economic Impact - The increase in bird populations has led to a surge in local tourism, with over 240,000 visitors recorded at six major bird-watching sites, and hotel occupancy rates rising by over 10% [3] - The local "bird-watching economy" has been stimulated, with increased demand for transportation and related services, generating additional income for local drivers [3] - The cultural and creative industry in Dongying has seen a significant boost, with sales rising from millions to 76 million yuan, driven by the popularity of eco-themed products [3] Group 3: Community and Infrastructure Initiatives - To enhance bird-watching experiences, mobile observation stations have been established, providing amenities such as hot water and charging stations [4] - Local businesses are collaborating to offer themed accommodations and have expanded parking facilities to accommodate the influx of visitors [4] - The ecological transformation has also benefited local agriculture, with initiatives like the Yellow River crab farming receiving tailored financial support to enhance production and quality [4] Group 4: Broader Ecological Strategy - The ecological initiatives along the Yellow River are part of a larger strategy promoting green tourism, sustainable agriculture, and clean energy across the region [6] - Experts emphasize that ecological investments yield long-term benefits, creating new economic opportunities such as "bird-watching economy" and "eco-education" [6] - China is innovating in ecological product value realization, integrating ecological protection with economic development and improving livelihoods, showcasing a unique approach to global ecological governance [6]

Group 1 - The core viewpoint of the article highlights the launch of new cultural and creative products commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War [1][4] - The commemorative badge features an Eastern aesthetic with decorative contours and auspicious patterns, emphasizing elegance and solemnity [4] - The design centers around Tiananmen, incorporating elements like the Great Wall and Huabiao, which collectively symbolize the victory and national identity [4] Group 2 - The badge includes detailed symbols such as doves of peace, wheat ears, and olive branches, enhancing its significance [4] - The product also reflects the spirit of the 93rd National Day parade, where banners proclaiming "Justice Must Prevail," "Peace Must Prevail," and "The People Must Prevail" were prominently displayed [4] - The arrangement of the three "must prevail" slogans on the badge adds a ceremonial feel and enriches the product's dynamism [4]

Group 1 - The company is developing cultural and creative products related to blessings [1] - Ongoing negotiations for related cooperation are in progress [1]

Core Viewpoint - The 52nd Beijing International Gifts, Premiums and Household Products Exhibition showcased the innovative cultural products of time-honored brands, highlighting their efforts to blend traditional craftsmanship with modern consumer demands [1][2]. Group 1: Cultural Products and Innovation - The exhibition featured a special museum-themed area where cultural products from time-honored brands attracted significant attention from visitors [2]. - Full of creativity, products like plush vegetable toys and interactive items were designed to appeal to younger consumers, demonstrating the brands' ability to innovate while preserving traditional techniques [4][5]. - The Six Biji Museum developed various fun and visually appealing cultural products, including a modular refrigerator magnet that represents traditional pickling culture [4][6]. Group 2: Brand Heritage and Consumer Engagement - Time-honored brands like Quanjude and Liubiju have established museums to narrate their historical stories and promote intangible cultural heritage, enhancing consumer understanding and engagement [6][7]. - The establishment of museums serves as a platform for consumers to explore the cultural significance behind traditional dishes, such as Quanjude's roast duck, which has a history dating back to 1864 [7]. - The Ministry of Commerce has emphasized the importance of integrating traditional culture into modern production to meet contemporary consumer needs, with the number of recognized time-honored brands reaching 1,455 in 2024 [7][8]. Group 3: Market Adaptation and Future Strategies - The dynamic management mechanism established by the Ministry of Commerce allows for the removal of poorly performing brands from the time-honored list, ensuring that only those that adapt to market changes remain [8]. - Brands are focusing on creating products that resonate with younger consumers, as evidenced by the rapid sales of innovative items like the modular refrigerator magnet [8]. - Future strategies include deeper exploration of historical cultural resources and the integration of trendy elements to attract a younger audience [8].