Group 1 - The core viewpoint highlights that the consumption of traditional Chinese writing instruments, known as "Wenfang Sibao," is transitioning from niche markets to a broader audience, showcasing strong vitality in traditional cultural consumption [1] - The overall market structure is characterized by a dominance of core categories, with writing brushes leading at 23.0% of transaction value, followed by Xuan paper and writing sets, collectively accounting for over 55% of the market [1] - Subcategories are emerging as new growth engines, with writing brush holders experiencing a transaction volume growth rate of 900%, and other accessories like ink slabs and brush racks exceeding 140% growth, indicating a shift from basic usage to refined collection and experiential consumption [1] Group 2 - Consumer demographics show that individuals aged 36 to 45 represent the primary consumer group, accounting for 41.8% of transaction value, while those aged 26 to 35 contribute 22.5%, indicating a rising influence of younger generations in traditional cultural consumption [2] - Regional consumer preferences vary significantly, with Beijing consumers favoring brush curtains, Guangdong consumers preferring Xuan paper couplets, and Jiangsu consumers showing strong demand for brush holders, reflecting the deep impact of regional cultural characteristics on consumption choices [2] - To promote high-quality market development, the industry is advised to focus on product innovation targeting younger consumers with lightweight and aesthetically pleasing cultural products, implement precise marketing strategies based on regional preferences, and expand application scenarios through collaborations with calligraphy institutions and cultural exhibitions [2]