"老字号"与传统文化结合 別有一番风味 这个国庆中秋假期，"老字号"的"传统味"碰撞出了"新潮流"，成为众人打卡的"国潮新地标"。 还有不少地方将赏月游览和沉浸式文化体验深度融合，山东淄博周村古商城景区结合中秋主题推出实景穿越沉浸式剧本游，打造出文旅新体验。不少游客可 以同时体验票号、状元府、大染坊等多个场景。而山东济南的大明湖超然楼前人头攒动，游客们登楼赏月，耳畔回荡着悠扬乐曲。 走出超然楼，百花洲历史文化街区的国潮市集同样热闹。传统手作与现代设计在这里深度交融，古法香囊、掐丝珐琅等项目通过互动体验的方式，让游客在 参与中感受传统文化的魅力。 "团圆"餐厅数量城市排行榜 重庆居首 位于北京前门大栅栏的这家老字号茶庄里人头攒动，两侧柜台前都排起了长队。结合传统文化包装的散装茶成为不少人的心头好。 在"茶空间"体验区，消费者可以一边品尝现泡的茶叶，一边听工作人员讲解茶文化。不仅如此，"老字号"开辟的"新赛道"更让人眼前一亮。在距离门店约百 米的新式茶饮档口，多个系列的茶饮融合产品让人们感受百年茶香和青春风味。 多地"月亮装置"打造消费新场景 假期里，围绕"月亮"打造的沉浸式体验游也成为多个景区的新亮点。 夜幕降 ...

Core Insights - Qingzhou City is focusing on the consumption needs of the younger demographic by enhancing the innovation of cultural and creative products, aiming to attract more young consumers to engage with traditional culture [1][3]. Group 1: Market Trends - The tourism market in Qingzhou Ancient City remains vibrant post-May Day, driving demand for cultural and creative products [1]. - Young consumers are increasingly willing to purchase culturally significant products that are creatively designed and meaningful [1][3]. Group 2: Product Development - The cultural and creative store integrates elements of intangible cultural heritage, historical culture, and local landmarks with contemporary preferences to create appealing products for young consumers [3]. - Popular product lines include refrigerator magnets, scholar rolls, and items reflecting Qingzhou's cultural heritage, which resonate well with the younger audience [3]. Group 3: Consumer Engagement - Cultural products are becoming a new means for young people to express cultural identity, with offerings like cultural blind boxes and heritage bracelets enhancing the shopping experience [5]. - The museum's popularity has led to a significant portion of visitors, approximately half, being young consumers, indicating a strong market for cultural products [5]. Group 4: Strategic Focus - Qingzhou City is committed to developing more cultural and creative products that combine cultural depth with market vitality, aiming to make history tangible and culture consumable [5]. - The city is exploring new consumption growth points, including traditional culture, domestic products, and experiences like Hanfu, to meet the diverse and personalized needs of young consumers [5].