央广网北京10月8日消息（总台中国之声记者韩雪莹 江西台记者李先 黄肇）据中央广播电视总台中国之声 《新闻纵横》报道，毛笔，中国传统文房四宝之一，承载着厚重的文化底蕴。被冠以"华夏笔都"之名的江西省南 昌市进贤县文港镇，早在东晋时期就有墨迹浸润笔端，毛笔制作技艺延续1600多年，于2021年被列入国家级非物 质文化遗产代表性项目名录。如今，全国80%的毛笔都产自文港。 文港镇的不少村庄都保留着制作、销售毛笔的传统，若论及规模之宏大、历史之悠久，则非周坊村莫属。笔 传匠心，深刻制笔基因的周坊村，近年来从发展毛笔制作传统手工业，到鼓励毛笔文创产品开发，再到依托毛笔 文化促进文旅融合发展，笔锋中的守正与创新，让穿越千年时光的笔韵风华依旧。中国之声特别策划《我们村 的"王牌"》8日推出《墨香氤氲处，笔锋见真章》。 文港镇东南，中国传统村落周坊村坐落于抚河之畔。墨香氤氲的村巷里，家家户户的笔匠屏息凝神，128道繁 复的毛笔制作工艺流转指尖。国家级非遗项目文港毛笔制作技艺代表性传承人周鹏程也在埋头赶制一批新笔头， 根根笔毫经其反复梳选、对齐，毫尖如笋、腰身如锥，成品书写时能助力字迹行云流水、刚柔相济。 周鹏程说："一支毛 ...

Core Viewpoint - The summer camp "Nezha's Summer Fun: Calligraphy and Children's Journey" successfully integrated traditional culture with ecological education, providing an immersive experience for youth through the cultural icon Nezha [1] Group 1: Event Overview - The summer camp featured a theme of "Intangible Cultural Heritage and Model Worker Spirit," focusing on paper-cutting art and mythological stories to create a traditional cultural experience for participants [1] - Participants learned to create paper-cutting art inspired by the myth "Nezha Conquers the Sea," guided by master craftsman Fang Jianguo, emphasizing the importance of focus and craftsmanship [1] Group 2: Educational Activities - A cultural lecture titled "The Thousand-Year Journey of a Brush" was conducted, revealing the evolution of brush design through video learning [1] - Children engaged in hands-on activities by making "mini brushes," allowing them to experience the artisan spirit through the process of assembling the brush [1] Group 3: Community Engagement - Participants formed the "Nezha Water Protection Team" to learn about Hangzhou's "Water Management Spirit" by visiting a river exhibition hall [1]

Group 1: Agricultural Development and Food Security - Food security is a primary task for rural revitalization, emphasizing the need for strong supply capabilities of grain and important agricultural products [1] - Jilin Province has maintained a stable grain output of over 800 billion jin for four consecutive years, with a target of reaching a historical high of 853.2 billion jin in 2024 [3] - The "Lishu Model" in Jilin County promotes protective farming practices, covering nearly 100 million acres of arable land, effectively reducing soil erosion and stabilizing grain production [2] Group 2: Specialty Crop Production and Processing - Qinghai Province is the largest northern canola planting area, with over 500,000 acres and an annual canola oil production exceeding 30,000 tons [4] - Jilin Province's Hongxiang Seed Industry Company invests over 40% of its net profit in R&D, achieving a seed germination rate of 97.75% [3] - The development of unique agricultural products, such as ginseng chocolate and blueberry juice, is driving economic growth in Jilin, with an expected industry chain output value exceeding 500 million yuan by 2025 [7] Group 3: Rural Tourism and Economic Diversification - The transformation of Bianmagou Village into a flower sea tourism destination has attracted over 2 million visitors, generating a total tourism income of 20 million yuan in 2024 [9] - The integration of agriculture and tourism in Guangdong Village has led to a tenfold increase in collective economic income since 2015, with significant improvements in local infrastructure [11] - The revival of historical villages like Diaoyuan Ancient Village has resulted in increased rental income for residents and job creation, with over 590,000 visitors in 2024 [13]

Group 1: Agricultural Development and Food Security - Food security is a primary task for promoting rural revitalization, with a strong emphasis on the supply of grain and important agricultural products [2] - Jilin province, located in one of the world's three major black soil regions, has implemented the "Lishu Model" to protect and enhance soil quality, covering nearly 100 million acres of arable land [2] - Jilin's grain production has remained stable at over 800 billion jin for four consecutive years, with a target of reaching a historical high of 853.2 billion jin in 2024 [3] Group 2: Specialty Crop Production - The Qinghai province is the largest northern canola planting area, with an annual production exceeding 30,000 tons and a market value surpassing 200 million yuan [4] - In Jiangxi province, the stable supply of grain and important agricultural products is continuously enhanced, meeting the diverse needs of urban and rural residents [4][6] Group 3: Rural Economic Development - Jilin province has been promoting the high-quality development of specialty industries, such as ginseng, which has led to the creation of a production and research base covering nearly 100 hectares [7] - The production of ginseng products has expanded significantly, with over 350 varieties developed, contributing to the income of more than 1,350 farming households [7] Group 4: Tourism and Cultural Integration - The integration of tourism and agriculture has been successfully implemented in various regions, such as the transformation of Bianmagou village into a popular tourist destination, generating significant income for local residents [9][11] - The revival of historical villages, like the Diaoyuan Ancient Village, has led to increased tourism and economic benefits for local communities, with over 590,000 visitors and revenue exceeding 18 million yuan in 2024 [13]

Group 1 - Wengang Town in Jixi County, Jiangxi Province, is renowned as "the hometown of Chinese brushes," known for its ancient brush-making techniques and craftsmanship [1] - The town has been actively enhancing its brush industry and integrating brush culture with tourism, creating a unique regional brand [4] - In 2024, the brush and related cultural products industry in Wengang Town is projected to achieve sales revenue of 8.65 billion yuan, while the town is expected to receive 172,000 tourists, generating a total tourism revenue of 65 million yuan [6]

Core Insights - The rise of online streaming and short videos, along with the popularity of offline study camps and cultural entrepreneurship, has led to increased attention on the traditional Chinese brush, known as "毛笔" [1] - The brush, with its rich variety and unique characteristics, plays a crucial role in the expression of Chinese calligraphy and painting, emphasizing the importance of brush technique in creating art [1][2] Group 1: Brush Characteristics and Cultural Significance - The Chinese brush, also known as 毛笔, has evolved over time, originating from the Qin Dynasty and being refined by skilled artisans [1] - The brush's flexibility and ability to create diverse lines are essential for the unique artistic expression found in Chinese calligraphy and painting [1] - Successful calligraphy and painting rely on the brush's performance, with the technique of "立锋顶纸" being critical for achieving desired line quality [1] Group 2: Interaction of Brush and Ink - The relationship between brush and ink is vital, as the type of ink used can significantly affect the brush's performance and the resulting artwork [2] - Different ink densities lead to varied line qualities, with thick ink producing heavy lines and light ink resulting in delicate strokes [2] - The combination of brush and Xuan paper creates a unique artistic space, allowing for the full expression of ink and brush characteristics [2] Group 3: Contemporary Relevance - Although the brush has largely exited practical use, it remains a symbol of Chinese culture, embodying both softness and resilience [2] - The brush is seen as a tool for emotional expression, with different users producing distinct results even with the same brush [2]

Group 1: Agricultural Industry - The establishment of a 2,000-acre selenium-rich chili pepper industrial park in Gao'an has led to a significant increase in chili production, with a total planting area of 15,000 acres and a total output value exceeding 200 million yuan [3][2] - The introduction of green pest control technologies has reduced the use of chemical pesticides by 60% during the seedling stage, significantly improving product quality [3] - Jiangxi Shengnong Food Co., Ltd. has implemented automation and digital platforms across its entire production chain, enhancing efficiency and product quality [2][3] Group 2: Traditional Medicine and Innovation - The establishment of a traditional Chinese medicine industrial technology park by Renhe Group in Jiangxi has modernized ancient formulas into convenient granules, showcasing the integration of technology and traditional medicine [5] - The company has developed new products based on classic formulas, demonstrating the revitalization of traditional medicine through technological innovation [5] Group 3: Cultural Heritage and Innovation - Jinxi County has implemented a mechanism for the management of ancient buildings, allowing for financial support through "ancient village financial loans," revitalizing over 2,000 ancient structures [6] - The Tengwang Pavilion in Nanchang is undergoing urban renewal projects that enhance cultural exchange and improve visitor experiences, reflecting the city's international influence [7] - The Wengang Town's Chinese Brush Culture Museum promotes local brush-making workshops and enhances brand recognition through shared resources and a unified branding strategy [8]

Group 1 - The 26th China Qinghai Green Development Investment and Trade Fair was held in Xining from June 25 to 29, showcasing key industrial chain enterprises from Shandong [1] - Qingdao Ruicheng Wanshi Food Technology Co., Ltd. emphasized the importance of domestic market channels due to international market instability, viewing the fair as a significant opportunity for market expansion [1] - Shandong enterprises utilized the exhibition platform to enhance brand influence and promote "Good Shandong, Good Products" across the nation [1] Group 2 - Weifang Tongwentang Brush Factory showcased various types of brushes, highlighting its status as a representative of Northern-style brushes and its recognition as a non-material cultural heritage project [1] - Jinan Tailai Tianbao Taishan Jade Co., Ltd. attracted cultural enthusiasts with its black Taishan jade products, indicating a strong interest in traditional cultural items [1] - Anji Er Industrial Co., Ltd. presented new water treatment equipment, indicating its role as a high-tech enterprise in Jinan and its commitment to addressing local water resource needs [2] - The Shandong exhibition area featured competitive and representative enterprises, with a focus on rapid product updates to meet market demands [2]

Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].

Core Viewpoint - The rising interest in intangible cultural heritage (ICH) among young people is driving a new wave of consumption, with many willing to pay for related products and experiences, reflecting a blend of cultural appreciation and modern consumer behavior [1][2][5]. Group 1: Youth Engagement with ICH - A significant portion of young consumers, 74.89%, have purchased ICH-related products or services, indicating a strong market for these offerings [1]. - Various forms of engagement include experiencing ICH techniques (71.59%), attending performances (55.56%), and purchasing products with ICH elements (54.59%) [2]. - The emotional value and cultural depth of ICH products are key motivators for youth spending, with 77.20% citing emotional satisfaction as a reason for their purchases [5]. Group 2: Innovative Approaches to ICH - New generations of ICH representatives, like Party Feihua, are creatively adapting traditional practices, such as shadow puppetry, to modern platforms like social media and gaming [2][10]. - The integration of ICH into contemporary consumer products, such as collaborations with popular brands, is seen as a successful strategy to attract younger audiences [10]. - The use of digital technologies, including VR and AR, is anticipated to enhance consumer experiences with ICH, making it more accessible and engaging [11]. Group 3: Market Challenges and Opportunities - Despite the enthusiasm, challenges remain, such as high prices (51.30%) and a lack of understanding or interest in ICH among some consumers [8]. - There is a demand for more diverse and practical ICH products, with 70.41% of respondents wanting increased variety and usability [8]. - The potential for ICH to transition from cultural heritage to modern fashion is highlighted, emphasizing the need for innovation and creative marketing strategies [11].