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“公交+文旅”,雪山古城丽江的公交突围之路|一线调研
Di Yi Cai Jing· 2025-11-13 10:30
Core Insights - The article emphasizes the integration of public transportation and tourism in Lijiang, showcasing how the city is leveraging its tourism potential to enhance public transport services and revenue generation [1][3][9]. Group 1: Public Transport Development - Lijiang's public transport system is evolving to meet the needs of both residents and tourists, with a focus on creating a "public transport + cultural tourism" model [1][3]. - The city has seen a significant increase in public transport usage among tourists, with 14% of visitors opting for bus services from January to September this year [1][9]. - Revenue from cultural tourism lines accounted for 75% of Lijiang's total public transport revenue, highlighting the financial viability of this model [1][9]. Group 2: Infrastructure and Service Innovations - Lijiang has introduced various specialized bus lines, including the 101 route to Yulong Snow Mountain, which has received positive feedback from tourists [3][5]. - The city has also launched seasonal and customized bus services to cater to diverse tourist needs, including a "sunrise viewing" line for optimal sightseeing experiences [5][6]. - The introduction of a medical transport line and school bus services addresses local community needs, enhancing overall service coverage [6][8]. Group 3: Government Support and Future Plans - The local government has committed nearly 10 million yuan annually since 2022 to support public transport operations and vehicle purchases [12][14]. - Lijiang has been recognized as a model city for public transport development under the national "14th Five-Year Plan," with plans for further enhancements in service efficiency and coverage [8][14]. - The city aims to build a sustainable public transport system that integrates urban and rural services, contributing to the overall economic vitality of the region [9][14].