Core Viewpoint - The article highlights the vibrant development of cultural and tourism consumption in Jiangsu, driven by financial support from banks, particularly Hengfeng Bank, which is addressing the challenges faced by the industry through tailored financial solutions [1][6]. Group 1: Tourism Growth and Financial Support - The Qinhuai River area, a key tourist destination in Nanjing, received 28.91 million visitors in the first half of the year, marking a 12.15% increase year-on-year [2]. - Hengfeng Bank provided a customized financing solution of 9.6 million yuan to a tourism management company, aimed at enhancing visitor experience and brand vitality in the Qinhuai area [2]. - Hengfeng Bank's financial initiatives are crucial for the recovery and upgrade of the cultural tourism sector in Jiangsu [1][6]. Group 2: Investment and Debt Tools - Hengfeng Bank supported the Lingshan Group with 150 million yuan through investment debt tools, addressing the long investment cycles and light asset operations typical in the cultural tourism sector [5]. - The investment debt tools are designed to align with the long-term return patterns of tourism projects, alleviating the financial pressure of short-term loans for long-term investments [5]. Group 3: Rural Tourism and Economic Development - Hengfeng Bank is actively promoting rural revitalization by integrating financial support for rural tourism and the development of characteristic towns [6]. - The bank's comprehensive financial support in Lianyungang has led to a significant increase in tourist reception capacity, with over 6 million visitors annually, and has created around 5,000 jobs in the local area [8]. - The bank aims to enhance its financial service system for the cultural tourism industry, focusing on smart tourism, green low-carbon initiatives, and rural revitalization [8].