Core Insights - The "ticket root economy" initiative in Xi'an aims to stimulate consumer spending by linking various consumption scenarios through event tickets [1][2] - The program is funded with 19.5 million yuan and will run until December 31, covering large concerts and sports events [1] - Consumers can enjoy discounts by using a unique code linked to their event tickets, which can be redeemed within seven days [1] Group 1 - The initiative integrates multiple consumption scenarios, including accommodation, dining, and cultural tourism, enhancing the overall consumer experience [1][2] - The program utilizes the Alipay platform for easy access to discounts, allowing consumers to scan QR codes at venues to receive vouchers [1] - Future expansions will include exhibition events and outdoor sports, further enhancing the "ticket root" offerings [1] Group 2 - The initiative also introduces specialized discount vouchers for cultural and sports activities, extending the consumption chain [2] - This innovative model not only benefits consumers but also attracts targeted foot traffic for businesses, promoting the integration of culture, commerce, and tourism [2] - The Xi'an government plans to continue developing the "consumption+" model, introducing more innovative measures to sustain economic vitality [2]

Group 1 - The core idea of the news is the launch of a consumption promotion activity in Xi'an, themed "One Ticket to Enjoy Chang'an: Experience 'West' and Delight in Shopping," aimed at stimulating local consumption through a "ticket root economy" [1][2] - The initiative is a collaboration between Xi'an's Business Bureau, Cultural and Tourism Bureau, and Sports Bureau, and will run until December 31, 2025, covering large concerts and sports events organized in the city [1][2] - Consumers can enjoy tiered discounts when spending at participating accommodation and dining businesses, with the opportunity to receive consumption vouchers by scanning a QR code at event venues [1][2] Group 2 - The promotion also includes special discount vouchers for cultural, tourism, and sports activities, extending the consumption chain and linking various consumption scenarios from historical sites to modern shopping districts [2] - This innovative model not only provides benefits to consumers but also attracts targeted customer traffic for businesses, enhancing the night economy and promoting the integration of culture, commerce, and tourism [2] - The Xi'an Business Bureau views the "ticket root economy" as a proactive attempt to innovate consumption scenarios in response to the rising "performance economy," with plans to continue developing the "consumption+" model leveraging the city's rich cultural resources [2]