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“文旅+”为夏日文旅市场注入新活力 “文旅产”创新场景魅力十足“留下人”
Yang Shi Wang· 2025-07-27 04:22
Group 1 - The summer tourism market is experiencing a significant boost, with various regions leveraging their unique resources to create distinctive cultural and tourism experiences [1] - In Qingdao, the International Beer Festival is attracting large crowds, showcasing the city's unique charm through its historical cultural district [3] - In Chongqing, the integration of high-tech elements with Miao culture has led to a significant increase in nightly tourism, with daily visitor numbers reaching over 3,000, more than doubling since June [5] Group 2 - In Guizhou, the night tour experience has been enhanced with creative light displays across 270 acres of lotus ponds, creating an immersive environment for visitors [8] - In Guangxi, the "Cultural Tourism + Music" initiative has successfully attracted over 100,000 participants to music events, significantly boosting local dining and accommodation sectors [11] - Dalian is innovating in cultural tourism by introducing hands-on experiences like shrimp catching in salt fields, appealing to tourists seeking interactive activities [14] Group 3 - The trend of "residential tourism" is gaining traction, offering diverse experiences that contribute to local economies, with new models emerging in low-density cities and scenic areas [16][19] - The demographic of residential tourists is shifting, with individuals aged 20 to 40 now making up over 60% of the market, indicating a change in lifestyle preferences [21] - The potential demand for residential tourism in China is estimated at 600 million people, with the overall market size projected to approach 3 trillion yuan [29] Group 4 - Local governments and businesses are enhancing support services for residential tourism to make the experience more attractive and sustainable [23] - In Yunnan, a comprehensive plan is being implemented to develop "Residential Yunnan" projects by 2027, focusing on rural revitalization and infrastructure improvements [27] - Sichuan is also promoting wellness tourism with over 170 customized wellness residential points, catering to the growing demand for tailored experiences [27]