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“文旅+”为夏日文旅市场注入新活力 “文旅产”创新场景魅力十足“留下人”
Yang Shi Wang· 2025-07-27 04:22
央视网消息:这个暑期,文旅消费热力十足。各地纷纷依托各自的资源禀赋,打造各具特色的文旅新场景、新业态为夏日的文旅市场注入 新的活力。 山东青岛:"老城区+啤酒节" 感受独特魅力 这几天,正在举行国际啤酒节的青岛老城区会场格外热闹。每当夜幕降临,四方路历史文化街区游人如织,来自全国各地的游客在徐徐的海风 和啤酒的清香中,感受着青岛这座城市独特的魅力。 重庆彭水:"苗族文化+夜游消费" 夏夜游玩有去处 在重庆彭水,当地运用声、光、电、水雾等高科技集成手段,深度融合苗族非遗及彭水历史文化精髓,打造出苗族文化沉浸式夜游消费集聚 区,为游客提供夏夜游玩好去处。据统计,目前每日的游客量达到3000多人,单日游客量比6月份增加了两倍多。 贵州安龙:22组灯展点亮270亩荷塘 夜游打卡成新风尚 连日来,贵州安龙县招堤核心景区夜间化身光影世界,22组创意灯组与270亩盛放荷塘交相辉映,灯展还融入互动光影装置,让市民游客从"看 灯""赏荷"变为"入画",深度感受招堤夜游的独特魅力。 旅居已成为当下关注的旅游热点,它不仅提供了休闲度假、避暑避寒的选择,还带来了更多元化的生活体验,给当地经济注入了新的活力。从 田间地头到艺术工坊,从 ...
四川马尔康推出“3+3”文旅新场景 为“五一”游客提供沉浸式体验
Sou Hu Cai Jing· 2025-04-30 09:29
Group 1 - The core viewpoint of the news is that the city of Maerkang is launching a "3+3" cultural tourism initiative to enhance visitor experiences during the upcoming May Day holiday, focusing on intangible cultural heritage, red memories, and ecological wonders [1][2] - Maerkang is located in the southeastern edge of the Tibetan Plateau and is rich in cultural resources, including being a core area of the Jiarong culture and a significant site of the Long March [2] - The "3+3" initiative includes three premium tourism routes and three immersive experience projects, aimed at providing diverse and engaging activities for tourists [2] Group 2 - The three premium tourism routes consist of a cultural exploration theme tour, a nature healing theme tour, and a red memory theme tour, highlighting historical and natural attractions [2] - The three immersive experience projects include living in a Jiarong Tibetan village, participating in intangible cultural heritage workshops, and seasonal festival experiences throughout the year [2] - To address parking difficulties for tourists, Maerkang will construct four new parking lots, adding 2,117 parking spaces, and implement measures for convenient parking during peak holiday periods [3]