Core Insights - Guangdong, known as the "world's factory," accounts for nearly one-fifth of China's foreign trade exports, with many small and medium-sized manufacturing enterprises relying on overseas orders for growth. However, these companies are now seeking new growth paths in the domestic market due to shifts in the global economic landscape [1][11] - The transition to domestic sales is challenging for these enterprises due to a lack of understanding of domestic consumer demand, unfamiliarity with e-commerce operations, and insufficient channel resources and brand influence. E-commerce platforms like JD's Jingxi are helping these companies overcome these obstacles by providing comprehensive support [1][4][11] Group 1: Transition to Domestic Sales - JD's Jingxi platform offers a full-chain solution that allows foreign trade enterprises to transition to domestic sales without starting from scratch. For example, Dongguan Baoxi Clothing, which previously relied heavily on exports, successfully pivoted to domestic sales with Jingxi's assistance [3][4] - Guangzhou Blanting, a leading manufacturer of bra accessories, also experienced a smooth transition to domestic sales after joining Jingxi, achieving significant sales growth shortly after launching on the platform [3][4] Group 2: Building Long-term Competitiveness - Many Guangdong foreign trade enterprises possess production capacity and quality advantages but are trapped in an "OEM mindset," lacking market insights and brand operation capabilities. Jingxi's self-operated model helps these companies shift from passive selling to proactive brand creation, enhancing their long-term competitiveness in the domestic market [4][6] - Jingxi provides tailored support, including optimizing product presentation, improving marketing strategies, and offering supply chain planning advice, enabling companies like Ruishen Biotechnology to effectively enter the online market [6][8] Group 3: Successful Case Studies - Dongguan Xinyongtai, a small appliance manufacturer, successfully opened its domestic market with Jingxi's help, achieving over 1 million GMV in sales and expanding its product categories [8][11] - The success of these case studies reflects a broader trend among foreign trade enterprises across China leveraging Jingxi to navigate the challenges of transitioning to domestic sales, with over 4,000 foreign trade merchants from Guangdong already onboarded [11]