斯堪尼亚Super重卡
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“中国造”斯堪尼亚投产后,未来怎么干?四位全球高管这样说…… | 头条
第一商用车网· 2025-10-24 07:38
Core Viewpoint - The Chinese heavy truck market requires new, higher-quality brands and models, as evidenced by Scania's significant investment and strategic initiatives in the region [1][4]. Group 1: Investment and Production Base - Scania has invested €2 billion (approximately ¥16.6 billion) in a new industrial production base in Rugao, Jiangsu, marking it as the largest investment by Scania globally [4][3]. - The Rugao facility is Scania's third global production base, following Sweden and Brazil, and is fully integrated into China's industrial innovation system [3][4]. - The facility will produce components such as cabs, chassis, powertrains, and frames, ensuring that products meet global quality standards [6][4]. Group 2: Market Strategy and Localization - Scania aims to create a comprehensive business ecosystem in China that includes R&D, manufacturing, sales, service, finance, and digitalization [1][4]. - The company plans to increase its dealer network from over 40 to more than 70 by the end of 2026, enhancing its marketing and service capabilities [11]. - Scania is committed to providing customized products and services based on customer needs, particularly in the specialized vehicle market [11][12]. Group 3: Product Launch and Innovation - The first batch of Scania Super heavy trucks produced at the Rugao facility has been launched, featuring advanced fuel-efficient engines and achieving over 500,000 kilometers in operational mileage [12][14]. - Scania is introducing a new leasing service for trucks in China, targeting logistics customers, especially small and medium-sized fleets, to address investment risks [14][16]. - The NEXT ERA product series will be launched in 2024, developed specifically for the Chinese market, reflecting Scania's commitment to local needs [19][22]. Group 4: Future Development and Sustainability - Scania is exploring electric vehicle development and aims to integrate advanced Chinese renewable energy technologies into its new products [19][22]. - The company emphasizes the importance of local team autonomy to respond quickly to market demands, which is seen as a key competitive advantage in China [19][22]. - Scania's Rugao facility is positioned to set new benchmarks in intelligent manufacturing and green production, aligning with the demand for efficient and sustainable transportation solutions in China [22].