Core Viewpoint - The article highlights the successful cultivation and market expansion of the mini winter melon from Xinfeng County, which is increasingly supplied to the Hong Kong and Macau markets, driven by quality certifications and strategic agricultural practices [12][30][50]. Group 1: Market Demand and Supply Chain - The mini winter melon is currently in peak season, with a significant portion (60%) of its production directed towards Hong Kong [12][16]. - The cooperative has expanded its market reach in the Greater Bay Area since introducing mini winter melon cultivation in 2023, with an annual production capacity exceeding 350,000 units [13][14]. - The logistics efficiency is enhanced by Xinfeng County's advantageous geographical location, allowing for rapid transportation to major markets [25][26][27]. Group 2: Quality Certification and Standards - The mini winter melon has achieved "Bay Area Certification," which includes stringent quality, safety, and traceability standards, surpassing EU benchmarks for pesticide residues and heavy metals [30][34][35]. - Following the certification, overall sales of mini winter melon increased by 50%, with long-term supply agreements leading to an annual order volume exceeding 2,000 tons [38][40]. Group 3: Economic Impact and Community Involvement - The cooperative model has created over 500 job opportunities and increased the average annual income of participating farmers by more than 15,000 yuan [40][44]. - The cultivation area for mini winter melon has expanded from 30 acres to over 600 acres, reflecting a growing interest in the crop [45][46]. Group 4: Brand Development and Market Integration - The "Xinfeng Flavor" regional public brand has been established to enhance market recognition and support the mini winter melon's branding efforts [20][63]. - The certification has not only boosted the mini winter melon's market presence but also positively impacted the sales of other crops cultivated by the cooperative, leading to a 20% increase in their production [44][45][59].

Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].